马化腾的腾讯帝国(英)/追梦中国.商界领袖系列
全新正版 极速发货
￥ 35.9 4.5折 ￥ 79 全新
仅1件
广东广州
认证卖家担保交易快速发货售后保障
作者林军
出版社五州传播出版社
ISBN9787508526775
出版时间2013-11
装帧平装
开本其他
定价79元
货号1201245088
上书时间2024-09-18
商品详情
- 品相描述：全新
- 商品描述
-
目录
CHAPTER 1
A Man Named Ma Huateng
The Youthful Ma Huateng in Shenzhen
Shenzhen: A National Leader in
Internet Innovation
An Engineer at Runxun Communications.
A Subdued Style of Leadership
He Found His Other Half on QQ
CHAPTER 2
Ma Huatengs Partners and Friends
"Ponysoft" on CFido
Qiu Bojun and Ding Lei
Zhang Zhidong - Technical Genius and
Shenzhen University Grad
Zeng Liqing the Marketing Whiz
Top Speized Talents:
Xu Chenhua and Chen Yidan
Other Founding Shareholders of Tencent
Startup Employees Who Came over to Tencent
A Five-Person Decision Making Group
CHAPTER 3
Adversaries Faced by Ma Huateng
Pang Shengdong:
From "Mysteries of Women" to 51.com
What Happened between Tencent and
Thousand Oaks
Ma Yun and Ma Huateng
CHAPTER 4
Investors Who Helped Ma Huateng
Lin Xiaosong and Lin Jianhuang:
Two "Angel Investors".
20% Shares for IDG and PCCW
MIH Steps in As Tencent Shareholder
Market Offering in Hong Kong
Goldman Sachs Bank Makes Its Entry
Liu Zhiping Parachutes In
CHAPTER 5
Lead Product Manager Ma Huateng
Three Questions to Guarantee a
"Measured Response".
Face to Face with the Product Manager
Domino Effect
Tencent Academy
CHAPTER 6
From OlCQ to QQ
OICQ: A Product Conceived
Because of a Lost Order
A Sinophone Revision of ICQ.
Setting Off the QQ Craze
QQ.com Name Bought for $100,000
in America
CHAPTER 7
Text Messages Help Tencent Become the
Earliest Profitable Internet Company
Internet Advertising and Member Fees
The Ultimate Fantasy of
Virtual Telecom Operations
Mobile QQ
Fetion QQ vs. Cell Phone QQ
CHAPTER 8
A VirtualConsumption Empire with
Almost 100 Million Users
Dongli Advertising Creates the "Fat Penguin"
Excess Coinage of QQ-Cash
Hacker Attacks and Stolen Account Fraud
CHAPTER 9
The Battle with Microsoft
CHAPTER 10
Adding a Portaf and Search Engine
QQ.com
Moving into the Heart of the Internet
CHAPTER 11
Tencents All-Out Battle in tile
Game Market
CHAPTER 12
Tencent Tries Innovation
Imitator or Innovator?
"Surpassive Imitation".
Innovation that Satisfies Customers Needs
Saving for the Future
Patent Strategies
— 没有更多了 —
以下为对购买帮助不大的评价