跨文化沟通与管理(第9版 双语教学版)
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作者(美)弗雷德？卢森斯//乔纳森？多 著作 无 译者
出版社人民邮电出版社
ISBN9787115408730
出版时间2016-02
装帧平装
开本16开
定价38元
货号1201245955
上书时间2024-12-31
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目录
1The Meanings and Dimensions of Culture 2
The World of International Management: The Cultural
Roots of Toyotas Quality Crisis 2
The Nature of Culture 4
Cultural Diversity 5
Values in Culture 9
Value Differences and Similarities across Cultures 9
Values in Transition 10
Cultural Dimensions 12
Hofstede 12
Trompenaars 19
Integrating Culture and Management: The GLOBE Project 28
Culture and Management 29
GLOBEs Cultural Dimensions 30
GLOBE Country Analysis 30
The World of International Management-Revisited 33
Summary of Key Points 33
Key Terms 34
Review and Discussion Questions 34
Internet Exercise: Renault-Nissan in South Africa 35
In the International Spotlight: South Africa 36
2 Managing Across Cultures 38
The World of International Management: Apple v. Samsung:
Comparing Corporate Culture 38
The Strategy for Managing across Cultures 40
Strategic Predispositions 41
Meeting the Challenge 42
Cross-Cultural Differences and Similarities 45
Parochialism and Simplification 45
Similarities across Cultures 48
Many Differences across Cultures 48
Cultural Differences in Selected Countries and Regions 52
Doing Business in China 53
Doing Business in Russia 55
Doing Business in India 57
Doing Business in France 58
Doing Business in Brazil 59
Doing Business in Arab Countries 60
The World of International Management-Revisited 62
Summary of Key Points 63
Key Terms 63
Review and Discussion Questions 63
Internet Exercise: Haiers Approach 63
In the International Spotlight: Mexico 64
3 Organizational Cultures and Diversity 66
The World of International Management: Managing
Culture and Diversity in Global Teams 66
The Nature of Organizational Culture 68
Definition and Characteristics 69
Interaction between National and Organizational Cultures 70
Organizational Cultures in MNCs 74
Family Culture 76
Eiffel Tower Culture 76
Guided Missile Culture 77
Incubator Culture 78
Managing Multiculturalism and Diversity 80
Phases of Multicultural Development 80
Types of Multiculturalism 82
Potential Problems Associated with Diversity 84
Advantages of Diversity 85
Building Multicultural Team Effectiveness 86
The World of International Management-Revisited 88
Summary of Key Points 88
Key Terms 89
Review and Discussion Questions 89
Internet Exercise: Lenovos International Focus 89
In the International Spotlight: Japan 91
4 Cross-Cultural Communication and Negotiation 92
The World of International Management:
Offshoring Culture and Communication 92
The Overall Communication Process 95
Verbal Communication Styles 95
Interpretation of Communications 98
Communication Flows 99
Downward Communication 99
Upward Communication 101
Communication Barriers 102
Language Barriers 102
Perceptual Barriers 105
The Impact of Culture 107
Nonverbal Communication 109
Achieving Communication Effectiveness 112
Improve Feedback Systems 112
Provide Language Training 112
Provide Cultural Training 113
Increase Flexibility and Cooperation 113
Managing Cross-Cultural Negotiations 115
Types of Negotiation 115
The Negotiation Process 116
Cultural Differences Affecting Negotiations 117
Negotiation Tactics 120
Negotiating for Mutual Benefit 121
Bargaining Behaviors 123
The World of International Management-Revisited 126
Summary of Key Points 127
Key Terms 127
Review and Discussion Questions 128
Internet Exercise: Working Effectively at Toyota 128
In the International Spotlight: China 129
Brief Integrative Case 1.1: Coca-Cola in India 130
Brief Integrative Case 1.2: Danones Wrangle with Wahaha 136
In-Depth Integrative Case 1.1a: Euro Disneyland 142
In-Depth Integrative Case 1.1b: Beyond Tokyo: Disneys Expansion in Asia 152
In-Depth Integrative Case 1.2: Walmarts Global Strategies 156
Endnotes 165
Glossary 175
内容摘要
《跨文化沟通与管理（第9版，双语教学版）》选自弗雷德·卢森斯的International Management: Culture, Strategy, and Behavior 2015年的第9版。在优选化背景下，跨文化管理是所有跨国组织以及跨国管理者的重要议题。《跨文化沟通与管理（第9版，双语教学版）》的作者关注并尊重文化差异，同时又融入当代全新的跨文化管理的研究成果和实践经验。
《跨文化沟通与管理（第9版，双语教学版）》共分为四章：文化的意义和维度；跨文化管理；组织文化与组织多样性；跨文化沟通与谈判。全文论述深入浅出，可读性、实践性强。对所有标题加了中文注释后，让读者可以迅速阅读并抓住主旨。
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