马云的颠覆智慧(英)/追梦中国.商界领袖系列

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作者快刀洪七著张宝钧译著张宝钧译

出版社五洲传播出版社

ISBN9787508526782

出版时间2013-11

装帧平装

开本其他

定价79元

货号1201245085

上书时间2024-12-16

已实名已认证进店收藏店铺

商品描述: 目录
CHAPTER 1
Unorthodox Innovation:
A New Way of Thinking
What Is Unorthodox Innovation?
Case 1 Laziness Drives Innovation
Case 2 Ma Survived the River of Internet
Case 3 205 Mercedes-Benz Smart Sold within
Three Hours
CHAPTER 2
Dreams behind the Unorthodox Innovation
Case 1 Days of Burning Passion
Case 2 Money Is Not a Problem for Ma
Case 3 A Roadblock Called Money
Case 4 Mas Dream Nurtured by
His Entrepreneurial Value
CHAPTER 3
Unorthodox Innovation Is Insight
Ma Tells You the Secret of Making Money
Case 1 Stay Away from Bluffing
Case 2 The Greater Taobao Strategy
Case 3 To Block and to Make Public
CHAPTER 4
Innovation and Subversion
Case I Ma and Movie-Making
Case 2 The Unique Tao
Case 3 Making Inroads in the US Market
CHAPTER 5
Efficient Execution-Key To Subversionn
How Did Execution Capacity Become Scarce?
Case 1 Acting Quickly
Case 2 Mas Reputation and His Execution
Case 3 If the Mountain Didnt Come to Me,
I Would Go to It
Case 4 Loyalty Pays Off
CHAPTER 6
Unorthodox Innovation Calls
for A Sense of Crisis
Case 1 The Crisis Has Come. Go Spending Your
Money!! Go Shopping!!!
Case 2 The Crisis Never Stays Away
Case 3 For My Country 127
CHAPTER 7
The Hardest of Unorthodox Innovation -
Serf-Denial
Ones Worst Enemy Is Oneself.
Case 1 The Great Withdrawal
Case 2 Pressure for Real

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