高级商务英语阅读
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作者谢文怡 主编;王姣姣 等 编;叶兴国,王光林 丛书主编 著作
出版社外语教学与研究出版社
ISBN9787513551229
出版时间2014-10
装帧平装
开本16开
定价42.9元
货号1201022897
上书时间2024-11-22
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作者简介
谢文怡，现任上海对外贸易大学英语专业教授、硕士生导师。1986 年起在上海对外贸易大学靠前商务外语学院任教。历任讲师、副教授、教授。主要从事英语语言文学的教学和研究。主讲英语精读、商务英语阅读、广告英语、英语演讲、英语听力等课程。 1989 年赴日本东洋大学经济系学习， 2001 年赴美国佛罗里达 FAMU 大学学习英语演讲并担任教学和研究工作。发表出版的论文和著作有：“关于广告中形容词的运用”、“日本互联网广告的发展和阻力”、“英语广告语篇中的含糊现象探析”、“新时期商务英语教学模式探析”、“从英语语音谈教师话语的调整”、《广告英语》、《新世纪商 务英语阅读》、《经贸英语趣文阅读》等。承接的主要课程建设项目有《英语演讲》等。
目录
Unit 1 Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2 Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3 Advertising
Text A Where Is Advertising Going? Into "Stitials"
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself
Unit 4 Stocks
Text A An Introduction to the Stock Market
Text B Stocks: Five Market Mistakes to Avoid
Supplementary Reading Why Stocks Are Riskier than You Think
Test Yourself
Unit 5 E-commerce
Text A E-commerce Industry
Text B Customer Retention: Keep Customers by Growing Relationships Online
Supplementary Reading An Internet with Chinese Characteristics
Test Yourself
Unit 6 Innovation
Text A The Eight Essentials of Innovation
Text B Seven Steps to a Culture of Innovation
Supplementary Reading What Is Making Enterprise Innovation Possible
Test Yourself
Unit 7 International Trade
Text A How to Start Selling Internationally
Text B Global Logistics/Supply Chain Best Practices--To Support and Drive Business Success and Trends
Supplementary Reading Dating and Business: Not All That Different
Test Yourself
Unit 8 Manage Your Money
Text A Are You Buying It?
Text B Advice for Young Investors
Supplementary Reading Ten Tips for Realistic Money Management in College
Test Yourself
Unit 9 Insurance
Text A Types of Insurance
Text B The Five Big Health-care Dilemmas
Supplementary Reading Umbrella Coverage for Preventing Your Ruin
Test Yourself
Unit 10 Negotiation
Text A How to Negotiate Effectively
Text B Negotiating Your Way Out of a Bad Situation
Supplementary Reading Three Negotiation Skills That Can Jump-start the Economy
Test Yourself
Unit 11 Leadership
Text A Leadership: Intentional Influence
Text B Ten Communication Secrets of Great Leaders
Supplementary Reading Seven Leadership Lessons from an NBA Coach
Test Yourself
Unit 12 Sheeonomy
Text A Woman Power: The Rise of the Sheconomy
Text B Nurturing a Baby and a Start-up Business
Supplementary Reading The Vicious Cycle of the Gender Pay Gap
Test Yourself
Unit 13 Green Economy
Text A A Global Green Deal
Text B Eco-friendly Model Home in Maryland Reflects Green Movements Edging into the Mainstream
Supplementary Reading The Trouble with Green Product Ratings
Test Yourself
Unit 14 Tourism
Text A- Five Ways to Make Travel Easier, Starting with a Single Shoe
Text B Vacation Blues as Tourists Stay at Home
Supplementary Reading Hotels Try Harder to Woo Business Customers
Test Yourself
内容摘要
《不错商务英语阅读》分两册，每册14个单元，每单元由3篇长度不等的阅读材料及相应的练习组成。同时辅以单元测试，帮助学生检测学习效果。教程选材来源广泛，多少靠前经贸领域的刊物，主要包括《财富》、《经济学家》、《商务周刊》、《金融战略》等；主题多样，涵盖了靠前经贸的各个领域，并体现了时代特征；同时，选材特别注意趣味性和可读性，以培养、提升学习者的阅读兴趣。
主编推荐
《不错商务英语阅读1》选用国外报刊文章，材料真实，语言地道。文章主题丰富，涉及营销、贸易、投资、管理等领域，帮助学生多方面了解靠前商务知识。阅读理解、翻译、思辨型问答题、小组讨论、课外调研等形式多样的练习培养学生在商务环境下综合运用语言的能力，同时引导学生积极思考，培养其分析问题、解决问题的能力。
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