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电子商务英语(21世纪高职高专规划教材)/财经管理系列

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作者吕秀成

出版社北京交通大学

ISBN9787811233292

出版时间2008-08

装帧其他

开本其他

定价19元

货号1372174

上书时间2024-06-30

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品相描述：全新

商品描述: 目录
Unit One  Introduction to E-commerce
    Text Introduction to Ecommerce
    Reading Materials More About E-commerce
    Knowledge Link
    Fun English ordering Fast Food
Unit Two Introduetion to Internet
    Text Introduction to Internet
    Reading Materials Electronic Mail on the Internet
    Knowledge Link Introduction to the WOrld Wide Web
    Fun English Bosses Versus Workers
Unit Three Enterprise and E-commerce
    Text An Introduction to ERP---
    Reading Materials How Can ERP Improve Companies’Business Performance
    Knowledge Link  Benefits ERP Can Bring to Companies
    Fun English The Calm CEO
Unit Four B2C
    Text  The ABCs of B2C
    Reading Materials Harley-Davidson
    Knowledge Link
    Fun English The Busy Young Businessman
Unit Five B2B
    Text How B2B Works
    Reading Materials Understanding the Supply Chain and EDI
    Knowledge Link Benefits of EDI
    Fun English Men Are Better Friends
Unit Six Supply Chain Management
    Text On Supply Chain Management
    Reading Materials More About Supply Chain Management
    Knowledge Link Why Is Supply Chain Management So Important
    Fun English A Good Response。
Unit Seven Internet Marketing
    Text E-marketing Strategies
    Reading Materials Advertising
    Knowledge Link
    Fun English The Banker’S Tailor-made Suit
Unit Eight Customer Relationship Management
    Text Customer Relationship Management
    Reading Materials How to Implement CRM
    Knowledge Link CRM Channels and Customer Contact Center
    Fun English The Drunk Driver
Unit Nine Ecommerce and Logisties
    Text Understanding Logistics in E-commerce Age
    Reading Materials Measures That Logistics Takes in E-commerce Age
    Knowledge Link The Logistics Requirements
    Fun English A Cheap Mercedes
Unit Ten Online Payments
    Text Online Payments
    Reading Materials DigiCash
    Knowledge Link
    Fun English Their Last Requests
Unit Eleven Internet Security
    Text Firewall
    Reading Materials Public Key Encryption and Digital Signature。
    Knowledge Link
    Fun English What Does Two Hus Two Equal
Unit Twelve Ecommerce and Taxation
    Text Tax Issues-in E-commerce(I)
    Reading Materials Tax Issues in E-commerce(II)
    Knowledge Link  Electronic Signatures in Global and National Commerce Act
    Fun English Neither Do I
Unit Thirteen Website Building
    Text Website Building
    Reading Materials How to Promote and Maintain a Website
    Knowledge Link
    Fun English The Bill for$1000
Unit Fourteen The Prospect for E-commerce
    Text The Development and Future of E-commerce
    Reading Materials Is There a Future for E-commerce
    Knowledge Link  New Paradigm and New Models of E-commerce
    Fun English The Great Introduction
Unit Fifteen E-commerce Case study
    Text A Case of B2B E-commerce
    Reading Materials Case of Alibaba
    Knowledge Link Introduction to Yahoo
    Fun English Everything Should Be in Balance
References

内容摘要
本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、
网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、
电子商务案例。
本书适合高职高专财经类学生使用，也可供相关人员学习使用。

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电子商务英语(21世纪高职高专规划教材)/财经管理系列

大智慧小美丽

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