商务英语阅读=BusimessEnglishReading
全新正版 极速发货
￥ 27.09 5.5折 ￥ 49 全新
库存6件
广东广州
认证卖家担保交易快速发货售后保障
作者编者:刘喜琴|责编:吴翠微
出版社华南理工大学
ISBN9787562373803
出版时间2023-12
装帧其他
开本其他
定价49元
货号31952431
上书时间2024-10-22
商品详情
- 品相描述：全新
- 商品描述
-
目录
Unit 1 Reading Business English for Success
1.1 Focused Reading
Passage A Features of Business English
Passage B Reading Skills for Unpackaging Business Reports
1.2 Fast Reading
Passage C Use of English in the Professional World in Hong Kong
1.3 Extended Reading
Passage D The Science Behind Reading
1.4 Further Exploration
Chinese Economy Remains Strong
1.5 Reading Skills
Chunking for Better Memory
Your Attitudes and Preconceptions About Reading
Unit 2 Marketing and Advertising
2.1 Focused Reading
Passage A. From Mass Marketing to Mass Customization
Passage B Cultural Differences in TV Commercials：China vs West Countries
2.2 Fast Reading
Passage C Popular Chinese Marketing Terms
2.3 Extended Reading
Passage DTrue Stories of Chinese Food
2.4 Further Exploration
False Advertising
2.5 Reading Skills
Figures of Speech in Advertisements
Use of Peripheral Vision
Unit 3 E-commerce
3.1 Focused Reading
Passage A From Mass Customization to Mass Personalization
Passage B Sustainability in E-commerce
3.2 Fast Reading
Passage C Hotels VS Airbnb：Has COVID-19 Disrupted the Disrupter
3.3 Extended Reading
Passage D Sustainable Packaging
3.4 Further Exploration
Does E-commerce Care About Sustainability
3.5 Reading Skills
Word Formation Processes
Online Business Reading：Eye Movement Patterns
Unit 4 InternationaI Trade
4.1 Focused Reading
Passage A Free Trade Isn’t Killing Jobs
Passage B The Significance of RCEP for Asia-Pac Supply Chains
4.2 Fast Reading
Passage C Expansion of International Trade
4.3 Extended Reading
Passage D Adam Smith：The Father of Economics
4.4 Further Exploration
No Winners in This Trade War
4.5 Reading Sldlls
内容摘要
本教程围绕多个重要的商务和经济主题，通过原版阅读材料进行实操训练，让学习者逐步积累专业术语和专业知识，领会并掌握各种阅读技巧，提升阅读速度与理解能力，为国际商务交流奠定坚实基础。全书共含8单元，各单元有机结合商务专题、
思政主题与阅读技巧，涵盖常见商务语篇体裁。
— 没有更多了 —
以下为对购买帮助不大的评价