涉外企业管理实务(英文版)
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作者主编陈谊,彭丽巍 著 著
出版社对外经济贸易大学出版社
ISBN9787566313676
出版时间2023-05
装帧平装
开本16开
定价28元
货号1201249406
上书时间2024-12-02
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《涉外企业管理实务（英文版）》详细讲授了涉外企业经营财务管理的理论与实践，结合典型案例阐述如何根据不同的社会、文化环境，科学有效的实施跨国经营财务管理；如何进行整体纳税策划；如何充分、合理的运用各种金融交易工具、信息、技术进行资源整合，加强财务管理，提升企业竞争力，适时有效的规避风险，获取效益，使您的企业在国际竞争中稳健、持续发展。
目录
Module One Introduction to Foreign—Related Companies
Ⅰ.Introduction to Foreign—Related Companies
1.Tuning—in
2.Foreign—Related Companies and Their Developments
Ⅱ.Functional Management of Foreign—Related Companies
1.Tuning—in
2.Different Functions in Companies
Ⅲ.Procedures of Establishing Foreign—Related Companies in China
1.Requirements of Establishing Joint Ventures and Foreign Companies in China
2.Procedures of Establishing Joint Ventures and Foreign Companies in China
Supplementary Reading How Chinese Companies Go Abroad
案例分析及实训任务 星巴克灵活的国际市场经营方式
Module Two Strategic Management
Ⅰ.What Is Strategic Management？
1.Tuning—in
2.Strategic Management
Ⅱ.Tasks of Strategic Management
1.Developing Vision and Mission Statements
2.Establishing Objectives
3.A Situational Analysis
4.Generate， Evaluate and Select Strategies
5.Implement Strategies
6.Strategy Evaluation
案例分析及实训任务 从卡夫食品有限公司战略看未来发展
Module Three Human Resource Management
Ⅰ.Introduction to Human Resource Management
1.Tuning—in
2.Human Resource Management
Ⅱ.Tasks of Human Resource Management
1.Recruiting Employees
2.Training Employees
3.Employees' Performance Appraisal
4.Employee Movement Management
5.Establishing Employee Compensation Plans
6.Dealing with Labor Relations
Supplementary Reading Managing Human Resource in International Business
案例分析及实训任务 的“全员持股”
Module Four Marketing Management
Ⅰ.Introduction to Marketing
1.Tuning—in
2.Evolvement of Marketing
3.Holistic Marketing
4.Process of Marketing
Ⅱ.Main Tasks of Marketing
1.Marketing Research
2.Environment and Consumer Analysis
3.Market Segmentation and Selection
4.Product Strategy
5.Pricing Strategy
6.Distribution Strategy
7.Promotion
Supplementary Reading Brand Strategy
案例分析及实训任务 周大福：一线品牌三线突围——金字塔式产品体系，助攻下一个战略高地
Module Five Operations Management
1.Introduction to Operations Management
1.Tuning—in
2.Operations Management
Ⅱ.Operations Management in Manufacturers
1.Tuning—in
2.Location Strategy
3.Layout Strategy
4.Procurement Management
5.Production Planning
6.Inventory Management
7.Just—in—Time （JIT） Production and Lean Production
Ⅲ.Operations Decisions for Companies in Service Industry
1.Tuning—in
2.The Characteristics of Service
3.Operations Decisions in Service Companies
案例分析及实训任务 顺丰速运：“收1派2”背后的流程再造
案例分析及实训任务 A快餐店的经营问题
Module Six Enterprise Ethics and Social Responsibility
Ⅰ.What Is Business Ethics and Why Is It Important？
Ⅱ.What Are the Main Ethical Problems in Commercial Environment
1.Ethical Problems in HRM
2.Ethical Problems in Marketing
3.Ethical Problems in Accounting
4.Ethical Problems in Environment
5.Ethical Problems in International Business
Ⅲ.Managing Business Ethics and Corporate Social Responsibility
1.Managing Business Ethics
2.Corporate Social Responsibility
案例分析及实训任务 联想的“公益创投”
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