电子商务英语创新型教程/吴含
全新正版 极速发货
￥ 22.08 5.3折 ￥ 42 全新
库存4件
广东广州
认证卖家担保交易快速发货售后保障
作者吴含 冯克江 陈秀梅 邓志超
出版社人民邮电出版社
ISBN9787115430953
出版时间2016-10
装帧平装
开本16开
定价42元
货号1201407948
上书时间2024-09-04
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作者简介
广州番禺职业技术学院外语外贸学院教师，主讲电商英语、商务英语等课程，教学经验丰富，发表论文数篇，参与课题数项。
目录
Chapter 1 Introduction to Electronic Commerce 1
Part 1 Lead-in 2
Part 2 Intensive Reading 3
Text A China’s Other E-commerce Giant Follows Its Own Path 3
Text B Major Types of E-commerce 5
Part 3 Situational Dialogue 9
Dialogue 1 Running an Online Business 10
Dialogue 2 What Kind of E-commerce Suits Our Business 11
Part 4 Extensive Reading 13
Part 5 Self-assessment Exercises: Thinking and Practice 20
Chapter 2 E-marketing 23
Part 1 Lead-in 24
Part 2 Intensive Reading 25
Text A How to Make Your E-mail Marketing Simple, Clear and Awesome 25
Text B What’s SEO 27
Part 3 Situational Dialogue 30
Dialogue 1 Common Types of E-marketing 30
Dialogue 2 So Media Networks in China 32
Part 4 Extensive Reading 33
Part 5 Self-assessment Exercises: Thinking and Practice 35
Chapter 3 Electronic Payment 39
Part 1 Lead-in 40
Part 2 Intensive Reading 41
Text A How to Use PayPal on the Google Play Store 41
Text B How to Use Apple Pay 43
Part 3 Situational Dialogue 45
Dialogue 1 Different Types of E-payment 45
Dialogue 2 How Electronic Payment Works 46
Part 4 Extensive Reading 47
Part 5 Self-assessment Exercises: Thinking and Practice 48
Chapter 4 Logistics Management 51
Part 1 Lead-in 52
Part 2 Intensive Reading 53
Text A Amazon and Its Own Delivery 53
Text B Using Logistics Technology to Start a Business 55
Part 3 Situational Dialogue 57
Dialogue 1 Send a Figure Through Express Mail 57
Dialogue 2 Tracking the Mail 59
Part 4 Extensive Reading 61
Part 5 Self-assessment Exercises:Thinking and Practice 63
Chapter 5 Customer Relationship Management 65
Part 1 Lead-in 66
Part 2 Intensive Reading 67
Text A What is So CRM 67
Text B How to Serve Your So CRM in a Better Way 68
Part 3 Situational Dialogue 71
Dialogue 1 Introduce the CRM into the Company’s Management System 71
Dialogue 2 How Could I Improve the Application of CRM in Sales 72
Part 4 Extensive Reading 73
Part 5 Self-assessment Exercises:Thinking and Practice 75
Chapter 6 Cyber-attack and Internet Fraud 79
Part 1 Lead-in 80
Part 2 Intensive Reading 81
Text A How to Prevent Cyber-attack 81
Text B Be Cautious When Shopping Online 83
Part 3 Situational Dialogue 86
Dialogue 1 Internet Fraud 86
Dialogue 2 Hacked E-mail Account 87
Part 4 Extensive Reading 89
Part 5 Self-assessment Exercises: Thinking and Practice 92
Chapter 7 Cross-border E-commerce 95
Part 1 Lead-in 96
Part 2 Intensive Reading 97
Text A How to Develop Overseas Customers Online 97
Text B How Not to Be a Spammer 99
Part 3 Situational Dialogue 102
Dialogue 1 Develop Foreign Customer by Face Book 103
Dialogue 2 E-mail Direct Marketing in Foreign Trade 105
Part 4 Extensive Reading 107
Part 5 Self-assessment Exercises: Thinking and Practice 110
Chapter 8 New Trends in E-commerce 113
Part 1 Lead-in 114
Part 2 Intensive Reading 115
Text A The Era of “Internet+” in China 115
Text B The Era of WeChat Business 118
Part 3 Situational Dialogue 121
Dialogue 1 Shopping with Smart Phone 122
Dialogue 2 Cash Burning on E-commerce 124
Part 4 Extensive Reading 126
Part 5 Self-assessment Exercises: Thinking and Practice 131
附录1 阅读篇章译文 135
附录2 课后练习参考答案 151
附录3 2010—2014年全国自考《电子商务英语》试卷及答案 161
内容摘要
本书有8个单元，包括电子商务概述、网络营销、电子商务支付、电子商务物流、客户关系管理、电子商务风险管理、电子商务新趋势本书借鉴了靠前外电子商务课程教材和业界近期新技术和动态，结合大量的实际案例和模拟情境对话，用英语帮助电子商务等专业的学生梳理了相关课程的主要知识，突出了应用性、实践性，以通俗讲解概念、详细说明业务操作流程、技巧为主要原则，以循序渐进的方式帮助读者学习和应用电子商务英语。
主编推荐
1.内容新颖、丰富、实用。根据电子商务行业近期新发展和企业实际，设计职业情境，并且将阅读、会话、写作等英语应用性技能的培养融入其中。在电商新趋势中加入了跨境电商的内容。
2.难度适中，可读性强。针对高职高专教育的特点，适当降低了学习难度，并且通过案例、图片等生动的形式呈现相关内容，增强教材可读性。
3.配套资源丰富。配套电子课件、习题参考答案、译文、音频等。
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