CHAPTER 2 Recognizing Opportunities and Generating Ideas
CHAPTER 3 Feasibility Analysis
CHAPTER 4 Developing an Effective Business Model
CHAPTER 5 Industry and Competitor Analysis
CHAPTER 6 Writing a Business Plan
PART 3 Moving from an Idea to an Entrepreneurial Firm
CHAPTER 7 Preparing the Proper Ethical and Legal Foundation
CHAPTER 8 Assessing a New Venture’s Finan Strength and Viability
CHAPTER 9 Building a New-Venture Team
CHAPTER 10 Getting Financing or Funding
PART 4 Managing and Growing an Entrepreneurial Firm
CHAPTER 11 Unique Marketing Issues
CHAPTER 12 The Importance of Intellectual Property
CHAPTER 13 Preparing for and Evaluating the Challenges of Growth
CHAPTER 14 Strategies for Firm Growth
CHAPTER 15 Franchising
内容摘要 本书是英文影印编版图书,原著Entrepreneurship:Successfully Launching New Ventures是一部很好很好的创业学著作。全书以机会的开发和利用为主线,按创业流程展开论述,从决定成为创业者、开发成功的商业创意,到将创意转化为创业型企业,再到创业型企业的管理和发展。
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