Microtrends: The Small Forces Behind Tomorrow's Big Changes
小趋势。英文原版书。
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作者Mark、E. Kinney Zalesne 著
出版社Grand Central Publishing
出版时间2009-06
装帧平装
上书时间2023-12-30
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- 有划线笔记。英文原版书。
图书标准信息
- 作者 Mark、E. Kinney Zalesne 著
- 出版社 Grand Central Publishing
- 出版时间 2009-06
- ISBN 9780446699761
- 定价 106.70元
- 装帧 平装
- 开本 其他
- 纸张 其他
- 页数 480页
- 正文语种 英语
- 【内容简介】
- In1982,readersdiscoveredMegatrends.In2000,TheTippingPointenteredthelexicon.Now,inMicrotrends,oneofthemostrespectedandsought-afteranalystsintheworldarticulatesanewwayofunderstandinghowwelive.MarkPenn,themanwhoidentified"SoccerMoms"asacrucialconstituencyinPresidentClinton's1996reelectioncampaign,isknownforhisabilitytodetectrelativelysmallpatternsofbehaviorinourculture--microtrendsthatarewieldinggreatinfluenceonbusiness,politics,andourpersonallives.Onlyonepercentofthepublic,orthreemillionpeople,is...
- 【作者简介】
-
Dubbed"themostpowerfulmaninWashingtonyou'veneverheardof"bytheWashingtonPost,MarkJ.PennistheworldwideCEOofBurson-Marsteller.HewaspollstertoPresidentClintoninhissuccessful1996re-electioncampaign,andisadvisertoSenatorHillaryRodhamClinton,MicrosoftChairmanBillGates,numerouscorporations,and25foreignheadsofstate.
E.KinneyZalesnehasservedasaWhiteHouseFellow,CounseltoU.S.AttorneyGeneralJanetReno,andExecutiveVicePresidentandPresidentoftwonationalsocial-changeorganizations.
website:http://www.microtrending.com/
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