高级商务英语写作
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作者无 著
出版社外语教学与研究出版社
ISBN9787513536523
出版时间2014-01
装帧平装
开本16开
定价34.9元
货号1200840947
上书时间2024-11-14
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作者简介
王玉，上海对外经贸大学教师，多年讲授商务英语写作课程，具有丰富的教学经验，本次编写的教材是基于她多年的写作教学经验，在广泛收集相关写作资料的基础上编写而成，已在其教授的班级试用多年。
目录
Unit 1 Overview
Functions of business correspondence
Criteria for effective business writing
Words and tone in business writing
The unique importance of e—mails and faxes
Unit 2 Business Letters
Introduction
Elements of business letters
Fort—hats of business letters
Strategies for writing a business letter
Letters to customers and suppliers
Letters on staff matters
Personal business letters
Unit3 Memosand Minutes
Introduction： Memos
Formats of memos
Features of memos
Introduction： Minutes
Preparing minutes for a meeting
Features of minutes
Format of minutes
Requirements of minutes writing
Unit4 Business Reports
Introduction
Five—step plan for a business report
Business report formats
Four types of short reports
Unit 5 Business Proposals
Introduction
Three types of formal business proposals
Key elements of winning business proposals
Strategies for writing a business proposal
Business proposal format
Checklist for business proposals
Unit 6 Business Advertisements
Introduction
The basics of advertisements
Types of advertisements
Language features of advertisements
Excellent advertising words and phrases for ad writing
Ten steps to writing successful advertisements
Samples of successful advertisements
Unit 7 Tender and Bidding Documents
Introduction
The general procedures of tendering
Two types of tenders
Forms and contents of invitation for bids
Preparing bidding documents
Forms and contents of bidding documents
Language features of tender and bidding documents
Terminology in tender and bidding documents
Unit 8 Business Contracts and Agreements
Introduction
Procedures of drafting a business contract
Forms and contents of business contracts
Types of business contracts
Language features of business contracts
Terminology in business contracts
Unit9 Noticeand Announcement
Writing a notice
Writing an announcement
Unit 10 Resumes and Cover Letters
Introduction： Resumes
The elements of a resume
Resume language
Strategies for writing a resume
Three formats of resume
How to choose the right format for you
Introduction： Cover letters
General outline for a cover letter
Two types of cover letters
Strategies for writing a cover letter
Appendix Abbreviations Commonly Used in Business Documents...
References
内容摘要
本教材的主要特色是：第一，作为一本写作教材，本书的宗旨还是在于“如何用地道的英语进行商务写作”。虽然书中围绕商务写作的诸多格式、形式方面的规范有详细介绍，但格式本身对读者而言并不是最难掌握的一部分内容，因此教材更注重挖掘的是每一类型商务写作的语言、语篇特点及商务环境，对写作的具体步骤及写作策略都给予相应的指导，能有效地帮助读者克服对商务语境下英文写作的恐惧感。第二，为突出“用地道的英文写作”的宗旨，并力求反映当今商业社会的最新动态及相应的商业文本写作的发展趋势，本教材在编写的过程中大量参考了英美国家的同类教材及公司企业商务案例，教材不仅包括各种商务写作的基本概念，文本结构，语言特点及写作要领，而且辅以大量的标准范文及评析，内容较为系统全面，注重写作理论与实践的结合；此外，本书在编排体例上也有所创新，例如在有关商务信函写作的第二单元中，将信函基本分为公司对内、对外及个人函件三大类，并假定了一家公司的具体商务情境，所有信函的写作均围绕该公司的内外活动展开，便于读者联系实际商务情境分析和理解不同信函写作的动机和目的，掌握其关键用语和体裁特点。第三，《高级商务英语写作》是一本应用性和操作性很强的教材。教材的每个单元后面都设计有针对理论和概念的思考题和基于具体商务情境的写作练习，帮助学生通过书面的形式达到跨文化商务沟通的目的。这些单元练习的形式多样，包括改错、改写、排序、填空、翻译、情境问答和情景写作题，在培养学生选词造句、组篇成章等修辞技能的同时，强化他们的商务意识、使用英语审题构思的能力、跨文化交际能力以及商务业务能力，适应现代商业社会对商务人才提出的高要求。本教材适用于英语专业高年级学生及研究生的商务英语写作课程使用，也适用于其他专业有一定英语基础的高校学生，并且还可作为职外经贸从业者进修的专用教材。
主编推荐
《高级商务英语写作》可供商务英语专业及英语专业商务英语方向高年级学生使用，也适用于其他专业有一定英语基础的高年级学生，还可作为外经贸从业者进修的专用教材。
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This writer goes too far in the other direction. The tone is too gushing, too good to be tree First,if you are being sincere, the last thing you want to do is say so. If you have to tell people that you arebeing sincere, then you have failed in getting your sincerity across in your writing. Second, do youreally believe that someone is sitting there, just waiting for your call？ And is there anything specialabout having your "very own personal copy" of a catalogue rather than just a copy .
Now see how you can say the same thing simply, straightforwardly and yet with sincerity:Thank you for your letter. I am pleased to enclose our latest catalogue, for you tobrowse through at your leisure. Ifyoa have any queries, I would be happy to help,so just give me a ring.
This letter is not over-formal, but nor dpes' it gush. It does not give the impression that thewriter is merely using a form of words because it is the "done" thing, but it also does not soundas though he or she is trying too hard. In other words, it sounds sincere.
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