国际商务:案例、阅读材料和练习集
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广东广州
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作者王佳芥
出版社西南财经大学出版社
ISBN9787550427662
出版时间2016-12
装帧平装
开本16开
定价22.8元
货号1201452769
上书时间2024-09-05
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目录
PART ONE Amazing Introduction and Overview
CHAPTER 1 Amazing Introduction and Globalization
I.WHO
Discussion
Case：Senior VP- the Glass Ceiling of a Chinese in World Top TNCs
Reading Material：International Business Career Requirement
II.WHERE
Reading Material：Diversified International Market：Middle East
III.WHAT
Case：Export "Air" -China Carbon Market （2013）
IV.HOW
Extended Reading
V.WHY
Extended Reading
PART TWO Country Difference （13
CHAPTER 2 National Differences in Political Economy （15
Case：Fight Between Dragon and Elephant （2012）
Extension Case：Huawei Exit USA Forever （2013）
Case：Ecuador Confiscated 99% Oil Profit of Foreign Companies
Extension Case：Grey Customs Clearance Leads Chinese Businesspeople to Bankrupt（ 2009 ）
Case：TCM Firm Tries to Survive EU Ban （2011）
CHAPTER 3 Difference in Culture （23）
Case：Gay Wife of Icelands Female Prime Minister Visits Beijing （2013）
＆ Saudi Arabia Bans "Gays， Tom-boys" from Schools （2012）
Case ："Happy Life" of Norway Mass Killer （ 2011 ）
Extended Reading：Geert Hofstede Cultural Dimensions Fact or Farce?
International Success Tips：Business Meeting Gifts
CHAPTER 4 Ethics in International Business （29）
Case ：Underlying Rules of TNCs ：
——Bribery Scandals：GSK （2013） VS Siemens （2008）
Extended Reading：What Is a Countrys "Corruption Perception Index" （CPI） ?
Case：Deadline of Global Tax Heavens （2010）
Extension Case：Foreign Account Tax Compliance Act （FATCA） 2014 （~）
Case ：Monsato ：GMO Monopoly Worldwide
Case：Coca-Cola Has Donated More Than $ 3．2 Million to Defeat GMO Labeling：Boy-
cott the Soda Empire （2014）
Case：Over Two Million UK Public Sector Workers Strike （2011）
Case：Thailands $ 7 Billion Global Seafood Industry Runs on Brutal Slave Labor （2014）
PART THREE The Global Trade and Investment Environment ~
CHAPTER 5 International Trade Theory
Case ：New Mercantilism?
Case：Finan Arbitrage Via Hong Kong/China Trade Is Expanding （2016）
CHAPTER 6 The Political Economy of International Trade
Case ：Zero-Tariff Plan by USA （2002）
Case：Sino-African Trade ＆ Investment Boom
Case ：Farmers Defend Controversial EU Subsidies 2010-2013）
Extended Reading：Is JP Morgan a Farmer?
Case：Esquel Search Import Quotas Worldwide
CHAPTER 7 Foreign Direct Investment
Case：From JV to Whole-Owned Subsidiary （2002）
Case：Shanghai Auto M＆A Ssangyong Motor Korea （2009） ——4000 million Loss
Case：CFIUS-Foe of Chinese TNCs （2012）
Case：CHALCO M＆A Rio Rinto ：Failure and Lessons
Extended Reading：Rio Tinto Espionage Case
Case：FDI ＆ OFDI of China （2013）
CHAPTER 8 Regional Economic Integration
Case：ShanghaiqZ （2013）
Extended Reading：China-ASEAN FTA （2010）
Extended Reading ：CEPA （2003）
PART FOUR The Global Monetary System
CHAPTER 9 The Foreign Exchange Market
Case：Samsung Hedging Strategy Technical Analyst （2012）
Case：Soros Attack JPY （2013）， HKD （2007） ＆ GBP （1992）
Extended Reading：Linked Exchange Rate System in Hong Kong
CHAPTER 10 The International Monetary System
Case：IMF Does More Harm than Good? （2014）
Extension Case：BRICs Set Up its Own IMF? （2014）
Case：New Reserve Currency to Challenge the Dollar （2011）
Case：RMB to Be Third Largest International Currency by 2020 （2014）
Case：$ 4 Trillion International Reserves Dilemma （2014）
Case：Chinese Grandma：GoldRollercoaster （2013-2014）
CHAPTER 11 The Global Capital Market
Case：Chinas Banking Pick Up Strategic Investors （2005＆2011）
Case：Alibaba Listing——The Largest IPO in USA （2014）
Extension Case：LDK listing in USA and Bankruptcy （2013）
Case：KODA （ Knock Out Discount Accumulator——the Billionaire Killer
PART FIVE The Strategy and Structure of International Business
CHAPTER 12 The Strategy of International Business
Case：Huawei Tunes Strategy to Stay Ahead in Europe （2013）
Case ：Haier：Innovation and Globalization Strategy （2005）
Case：How did Lenovo Become the Worlds Biggest Computer Company? （2013）
CHAPTER 13 The Structure of International Business
Case：Dual-Structure of TNCs in China：Conflicts and Dilemma
Case：Matrix ：From the Best to Give-up
Extended Reading：GIE （Global Integrated Enterprise）
——Discuss How IMB Saved 45 Million USD
Extended Reading Book：Who Says Elephants Cant Dance?
CHAPTER 14 Entry Strategy and Alliance
Case ：Airline Alliance
Case：McDonald ＆ KFC
Extended Reading ：Franchising
PART SIX International Business Operations
CHAPTER 15 Exporting， Importing and Countertrade
Case ：China Restart Barter Trade of Petroleum （2007）
Case：China Factories Suffered from Export Fall （2014）
Extended Reading：Tax Refund in China
Extended Reading：Export Hands-on Experiences
International Success Tip：Specimen Copy of Agreement
CHAPTER 16 Global Production， Outsourcing and Logistics
Case：Wal-mart：Keys to Successful Supply Chain Management
Extended Reading：Virtual Enterprise
CHAPTER 17 Global Marketing and R＆D
Case：Suppliers ＆ Channel：Win-win or Zero-sum?
Case ：The Rebel of Nokia Channel Members （2011）
Case：Fantastic Price Escalation （2014）
Case：Carrefour Exited Worldwide?
International Success Tips：The International Takeoff of New Products：
——the Role of Economics， Culture and Country Innovativeness
CHAPTER 18 Global Human Resource Management
Case：Expatriate Failure：Time to Abandon?
Case：Dell Executives Flee to Lenovo （2013）
CHAPTER 19 Accounting in the International Business
Case ：Lever Temptation + Regulatory Indulgence：
——Wall Street Fall on His Hands （2008）
Case ：Enron Scandal （2001） ：Audit Failure
Case：BP：From Oil Spilling to Finan Reform Killing （2010）
Case：Ernst ＆ Young Caught in Tax Evasion （2013）
Case ：Entrepreneur Accused of Biggest-Ever Tax Scam （2013）
——Telecom Investor Charged with Failing to Pay $ 200 Million
CHAPTER 20 Finan Management in the International Business
Case：Whats Going Wrong at Sears Now? （2014）
Extended Reading：Corporate Finance and Career Requirements
内容摘要
《靠前商务：案例、阅读材料和练习集/靠前经济与贸易全英文系列教材》教辅材料推出代表了一次拉近距离的本土化尝试。本教辅助材料注重站在中国学者和商务人士的角度来看待众多靠前商务问题，而不是简单附庸西方观点。商务特征决定靠前商务是一场弥漫优选的没有硝烟、永不结束的战争，所以本辅助材料始终保持清醒的态度并提供独特体验来分析众多中国企业在靠前商务中的地位和利益得失。《靠前商务：案例、阅读材料和练习集/靠前经济与贸易全英文系列教材》教辅材料每章大量高典型性、高相关性等很新案例之外，每章设计有大量的在线练习、延伸阅读和思考题目并附答案。本教辅材料编写人制作相关教学课件等以充分利用多媒体教学手段。
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