工作型PPT设计思维
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作者福甜文化
出版社机械工业
ISBN9787111678540
出版时间2021-06
装帧平装
开本其他
定价89元
货号31163725
上书时间2024-06-29
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前言
前 言
PPT（PowerPoint）是办公三剑客之一，在日常工作的很多场合中都会用到，因此，越来越多的朋友开始学习如何制作设计PPT（这也是PPT 素材模板市场呈爆发式增长的原因之一）。
使用PPT 有两个阶段：一是软件本身的操作（功能在哪里、怎么用、能实现什么效果），这是基本功；二是设计思维（如何布局、如何设计、如何深入内在内容）。由于计算机办公技术的普及，读者对阶段PPT 软件的技术操作基本上都了解，或是通过一些自学可以轻松掌握，而第二阶段则需要读者经验的积累和专门的学习。如果单靠经验积累或时间沉淀，不仅是一个“苦涩”的过程（因为它需要一遍一遍地试错，一遍一遍地修改），而且容易误入“歧途”（一旦理解错误就容易出现风马牛不相及的情况）。因此，PPT 设计思维，特别是工作型PPT 的设计思维，一定要通过多看书或是多向实战经验丰富的前辈学习的方式来提高。
PPT 设计难吗？说难也不难。为什么这么讲？难，是因为不懂设计方法（如布局、内在关系、说服理念等）时，做的每一张PPT 都可能会被否定。不难，是因为只要遵循内在规律，PPT 设计只需画几个图示、设计几个字体、插入几张图片就能轻松搞定。这也是很多朋友会觉得自己的PPT 与专业设计师的PPT 差不多，但效果完全不一样的原因：前者用尽全力花费几个小时还是被嫌弃，后者只用几十分钟就被全盘接受（这也是高手和小白的区别）。
编者将在本书中和读者逐一分享PPT 的设计方法或思维。本书共8 章分别为掌握工作型PPT 的基本思路，打造受众易记的PPT，厘清3 大内在关系，PPT素材的绘制与搜索，PPT 视频、背景视频的处理与应用，在PPT 中使用图表，PPT 版式布局的3 块设计和页面细节设计的14 个技巧。
这8 章的知识，读者既可以一次性学完，也可以边用边学（甚至可以套用），因为这些都是实际工作中经常用到的知识技能和布局设计方法。
感谢读者选择本书，同时，请读者以轻松的心态“看”和“学”本书内容，因为它们都是有灵性的思维，而不是呆板的理论。
后，希望读者设计的PPT 越来越好看，越来越具有说服力。
编者
商品简介
工作型PPT设计思维 根据笔者多年的PPT 实际设计经验编写而成，系统地介绍了工作型PPT 设计的思维模式、常用方法以及布局手法和技巧，以帮助每一位读者建立一套真正属于自己的PPT 设计体系和思维逻辑。
工作型PPT设计思维 共8 章，分别为掌握工作型PPT 的基本思路，打造受众易记的PPT，厘清3 大内在关系，PPT 素材的绘制与搜索，PPT 视频、背景视频的处理与应用，在PPT 中使用图表，PPT 版式布局的3 块设计和页面细节设计的14 个技巧。
工作型PPT设计思维 适用于了解PPT 软件操作的行业基础学员，如审计、会计、人事、部门主管、国企员工、学生、PPT 爱好者和PPT 自学者等阅读。同时，也可以作为中、高级PPT 设计人员的参考书和培训机构的培训手册。
作者简介
目录
目 录
前言
第1 章 掌握工作型PPT 的基本思路·································································· 1
1.1 如何组织具有强吸引力的幻灯片·························································· 2
1.1.1 善用ZLSZ 模式················································································· 2
1.1.2 聚焦受众关心的问题·········································································· 3
1.1.3 提出解决深层次问题的办法································································ 4
1.1.4 展示具体数据···················································································· 5
1.2 具有说服力的论据的选择与来源·························································· 7
1.2.1 具有说服力的论据的选择··································································· 7
1.2.2 论据的来源······················································································· 9
1.2.3 不被信任的论据来源·········································································12
1.3 使用视觉工具·························································································12
1.3.1 选择图形的注意要点·········································································13
1.3.2 图形优于文字的原因·········································································15
1.4 不要被网站的PPT 模板误导································································17
1.5 把握流行的PPT 设计风格····································································18
1.5.1 当下流行的PPT 设计风格·································································18
1.5.2 未来可能流行的PPT 设计风格···························································22
1.6 彩排与模拟计时·····················································································23
1.7 实现GIF/重复动作动画·········································································25
第2 章 打造受众易记的PPT··············································································28
2.1 如何讲好故事·························································································29
2.1.1 讲好故事的7 要素············································································29
2.1.2 故事的来源······················································································30
2.1.3 故事的层级推进················································································31
2.2 段落划分·································································································32
2.2.1 段落标题与内容的差异······································································33
2.2.2 视觉分段··························································································36
2.2.3 段落分页··························································································40
2.3 提炼要点································································································ 42
2.3.1 要点提取与凸显··············································································· 42
2.3.2 设置字体颜色·················································································· 44
2.3.3 要点聚焦························································································· 46
2.4 选择侧重点···························································································· 49
第3 章 厘清3 大内在关系················································································· 51
3.1 厘清演讲稿或报告的内在关系····························································· 52
3.1.1 根据内容划分PPT 目录层级······························································ 52
3.1.2 提取段落标题·················································································· 56
3.1.3 提取文眼························································································· 58
3.2 厘清内容的变化关系············································································· 59
3.2.1 时间发展关系·················································································· 59
3.2.2 比展示关系·················································································· 62
3.2.3 并列关系························································································· 63
3.2.4 循环关系························································································· 64
3.3 厘清风格与主题的贴合关系································································· 65
3.3.1 主题································································································ 65
3.3.2 元素重复························································································· 67
3.3.3 风格颜色························································································· 70
3.3.4 方向传输························································································· 71
第4 章 PPT 素材的绘制与搜索········································································· 75
4.1 绘制和搜索PPT 图标············································································ 76
4.1.1 手动绘制························································································· 76
4.1.2 在模板文件中复制············································································ 80
4.1.3 在网页中搜索·················································································· 81
4.2 搜索高质量图形图像············································································· 83
4.2.1 搜索图形的注意要点········································································ 83
4.2.2 图片层级衍生搜索············································································ 84
4.2.3 无版权图片下载··············································································· 87
4.2.4 图片裁剪························································································· 89
4.2.5 用Photoshop 抠图············································································· 90
4.2.6 在PPT 中调整图片样式···································································· 95
4.2.7 在Photoshop 中调整图片样式···························································· 96
4.3 下载、比对字体···················································································101
4.3.1 设计师下载字体的渠道····································································101
4.3.2 截图比对字体下载··········································································104
4.3.3 检测字体是否授权··········································································105
4.4 音乐的搜寻精选···················································································107
4.4.1 用关键字精选·················································································107
4.4.2 使用听歌识曲的APP 寻找·······························································107
4.4.3 在PPT 中裁剪音乐片段···································································108
第5 章 PPT 视频、背景视频的处理与应用····················································109
5.1 视频处理·······························································································110
5.1.1 视频框架封面·················································································110
5.1.2 视频内容裁剪·················································································112
5.1.3 触发播放························································································112
5.1.4 视频打包························································································116
5.2 视频背景的选用与设置·······································································118
5.2.1 背景视频选择要点··········································································119
5.2.2 设置3 要点····················································································120
5.3 用PPT 制作个性化短视频··································································123
第6 章 在PPT 中使用图表··············································································126
6.1 PPT 图表的5 大基本功能···································································127
6.2 垃圾图表的界定与处理·······································································129
6.3 图表优选·······························································································130
6.3.1 趋势展示：折线图比柱形图好·························································130
6.3.2 数据比较：条形图优于柱形图·························································130
6.3.3 结构展示：饼图优于柱形图·····························································131
6.3.4 用不同颜色标识散点图的数据点···············
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