In these tough economic times, everyone isexpected to produce more with less. And yet, studies have shownthat on average, employees are working at only a fraction of theirpotential. What are managers to do? How can they inspire theirpeople to perform at their absolute best? Whatever the situation, agood manager can quickly organize a group of average performersinto a high-functioning team capable of achieving tremendousresults for the company. The secret is knowing how and anyone canlearn. In "Full Engagement!", business success expert Brian Tracyshows managers how they can supercharge their employees' efforts.Packed with powerful, practical ideas and strategies, thiseyeopening guide explains how to: unlock the potential of eachperson; motivate and inspire employees to peak performance; triggerthe 'X Factor' that maximizes productivity; drive out the fearsthat hold people back; create a high-trust work environment; setclear goals and objectives; and, recognize, reward, and reinforcein a way that energizes every employee. A manager's role is toachieve the highest possible return on the physical, emotional, andmental effort that his or her people put forth. It's not a returnon investment!it's a return on energy. And when managers fail atthat, they fail at their own job. With this essential guide, allmanagers can now hold the keys to unlocking superstar performancefrom their teams.
【作者简介】
BRIAN TRACY is one of the topbusiness speakers and authorities in the world today. He has spokenin almost every city in the US and Canada, and in 56 othercountries. He addresses more than 250,000 people worldwide eachyear. He has written 50 books and produced more than 500 audio andvideo learning programs on management, motivation and personalsuccess. He is the president of Brian Tracy University and BusinessGrowth Strategies, the pre-eminent internet business learningportal in the world today.
【目录】
Acknowledgments
Introduction
Part One What is Your Entrepreneurial DNA?
Chapter 1 Four Entrepreneurs Walk into a Bar.,.
Chapter 2 Your Entrepreneurial DNA DrivesYour BusinessStrategy
Chapter 3 Entrepreneurial DNA in Action
Chapter 4 DiscoveringYour BOSI Profile
Part Two How Can You Make Your Entrepreneurial DNA Work forYou?
Chapter 5 The Builder DNA: "People Drive Me Nuts"
Chapter 6 Seven Business Optimization Strategies for BuilderDNA
Chapter 7 The Opportunist DNA: "Who Cares, Let's Do It"
Chapter 8 Seven Business Optimization Strategies for OpportunistDNA
Chapter 9 The Specialist DNA: "Three Cheers for theTortoise"
Chapter 10 Seven Business Optimization Strategies for SpecialistDNA
Chapter 11 The Innovator DNA: Fish Out of Water
Chapter 12 Seven Business Optimization Strategies for InnovatorDNA
Part 3 Building Your Strategic Plan
Chapter 13 Setting the Foundation of Your New Strategic Plan
Chapter 14 DesigningYour New Strategic Plan
Chapter 15 The Real Journey Is About to Begin
Appendix A: The SPACE Marketing Funnel
Appendix B: The Credibility Analyzer for OpportunistDNA
Appendix C: The Relationship Analyzer for Builder DNA
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