Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

图书标准信息

• 作者 Kaihan Krippendorff 著
• 出版社 John Wiley
• 出版时间 2011-11
• 版次 1
• ISBN 9781118105085
• 定价 177.60元
• 装帧 其他
• 开本 其他
• 纸张 其他
• 页数 246页
• 正文语种 英语
• 丛书 Visual Quick Tips

【内容简介】

AFastCompanybloggerandformerMcKinseyconsultantprofilesthenextgenerationbusinessstrategists:the"Outthinkers""Outthinkers"areentrepreneursandcorporateleaderswithanewplaybook.Theyseeopportunitiesothersignore,challengedogmaothersacceptastruth,rallyresourcesotherscannotinfluence,andunleashnewstrategiesthatdisrupttheirmarkets.OutthinktheCompetitionprovesthatbusinesscompetitionisundergoingafundamentalparadigmshiftandthatduringsuchrevolutions,outthinkersbeattraditionalists.OutthinktheCompetitionpresentsstoriesofbreakthroughcompanieslikeApple,Google,Vistaprint,andRosettaStonewhosestunningperformancesdefytraditionalexplanationandwillinspirereaderstooutthinkthecompetition.Coreconceptsinthebookinclude:DiscovertheEightDimensionsofDisruptionLearntoplaybytheOutthinkerPlaybookDeveloptheFiveHabitsoftheOutthinkerImplementtheOutthinkerProcessIt′stimetobucktraditioninordertostayahead.Outthinkthecompetitionanduncoveropportunitieshidinginplainsight.

【作者简介】

KaihanKrippendorffisisabusinessstrategist,author,andinvestor.AformerconsultantwithMcKinsey&Co.,Kaihanworksgloballywithambitiouslargeandmedium-sizedcorporations,includingMicrosoft,L'Oreal,andJohnson&Johnson,teachingexecutivesandentrepreneurshowtounleashtheirstrategiccreativitytoraisetheirorganization'sperformance.KaihanalsoblogsforFastCompany.com,isanactivepublicspeaker,andisregularlyfeaturedinkeybusinessmediaoutlets.HispreviousbooksincludeTheArtoftheAdvantage,HideaDaggerBehindASmile,andTheWayofInnovation.Learnmoreatwww.kaihan.net.

【目录】

AcknowledgmentsixPART1THEFOUNDATION1Chapter1EvolutionthroughRevolution3Chapter2TodaysBusinessRevolution14PART2THENEWOUTTHINKERPLAYBOOK29Chapter3MoveEarlytotheNextBattleground35Chapter4CoordinatetheUncoordinated43Chapter5ForceTwo-FrontBattles54Chapter6BeGood64Chapter7CreateSomethingOutofNothing75PART3THEFIVEHABITSOFOUTTHINKERS85Chapter8MentalTimeTravel87Chapter9AttackingtheInterconnectedSystem94Chapter10FrameShifting100Chapter11ADisruptiveMind-Set106Chapter12ShapingPerceptions118PART4APPLYTHEOUTTHINKERPROCESS127Chapter13Step1:Imagine131Chapter14Step2:Dissect137Chapter15Step3:Expand144Chapter16Step4:Analyze149Chapter17Step5:Sell155PART5REBUILDINGTHEORGANIZATIONFROMWITHIN161Chapter18Phase1:EstablishMultiplePointsofDifferentiation163Chapter19Phase2:CreatePlaybookAsymmetry173Chapter20Phase3:ConstructanOutthinkerCulture181AppendixATheResearch193AppendixBThe36Stratagems197AppendixCTools211Notes217Index225