• Electronic commerce A perspcctive from china 电子商务:中国视角
  • Electronic commerce A perspcctive from china 电子商务:中国视角
  • Electronic commerce A perspcctive from china 电子商务:中国视角
  • Electronic commerce A perspcctive from china 电子商务:中国视角

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Electronic commerce A perspcctive from china 电子商务:中国视角

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作者杨坚争、蔡建平、费国平 编

出版社立信会计出版社

出版时间2013-01

版次1

装帧平装

上书时间2024-12-29

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图书标准信息
  • 作者 杨坚争、蔡建平、费国平 编
  • 出版社 立信会计出版社
  • 出版时间 2013-01
  • 版次 1
  • ISBN 9787542936875
  • 定价 66.00元
  • 装帧 平装
  • 开本 16开
  • 纸张 胶版纸
  • 页数 548页
  • 字数 752千字
【内容简介】
  ThisbookisdevotedtothesituationofE-commercedevelopment,theoryandpracticeinChina.Asweenterthe21stcentury,weexperienceasignificantchangeinourlives--themovetoanInternet-basedsociety.Electroniccommerce(E-commerce),asoneofthemostimportantapplicationsofInternet,playsanincreasinglyimportantroleintheemergingmarket.
【目录】
Chapter1IntroductiontoE-commerce
1.1E-commerceDevelopment:Past,PresentandFuture
1.2ConceptandClassificationofE-commerce
1.3BasicProgramPatternofE-commerce
1.4LegalRelationshipofParticipantsinE-commerce
1.5impactandRoleofE-commerceintheModernEconomy
References

Chapter2DevelopmentStrategyofE-commerce
2.1TheReasonofResearchingDevelopmentStrategyofE-commerce
2.2TheEnvironmentofE-commerceDevelopment
2.3GovernmentDevelopmentStrategyofE-commerce
2.4E-commerceStrategyofEnterprise
2.5TheDevelopmentStrategyofPaperlessTrading
References

Chapter3E-commerceTechnologyFoundation
3.1TheConceptionandCompositionofInternet
32CommonInternetService
33TCP/IP
34ApplicationandManagementofDomainName
References

Chapter4E-commerceWebsiteConstruction
41TheGeneralDesign
42SoftwareandHardwareforWebsiteDesign
43WebsitecontentConstruction
4.4InvestmentBudgetonWebsite
References

Chapter5CollectionandCollationofinternetBusinessInformation
51BasisofNetworkBusinessInformation
5.2NetworkBusinessInformationRetrieval
53MarketInformationCollectionbyNetwork
54QuestionnaireSurveyedbyInternet
55UsingNetworktoCollectInformationonNewProductDevelopment
56NetworkBusinessInformationCollation
References

Chapter6InternetTradingBehavior
6.1OverviewofInternetTradingBehavior
62PurchasingBehaviorofInternetConsumers
63OnlineTradingBehavior
64E-governmentProcurement
References

Chapter7E-marketing
71SegmentationofE-marketing
72TargetMarketPositioning
7.3BrandingStrategyofE-marketing
74PricingStrategyinE-marketing
75ChannelStrategyofE-marketing
7.6E-marketingServiceStrategy
77MarketingStrategyofMobileE-commerce
Reference

Chapter8OnlinePromotion
81Concept,ClassificationandFunctionalityofOnlinePromotion
8.2ImplementationProcedureofOnlinePromotion
8.3OnlineAdvertising
8.4WebsitePromotion
85LicensedE-mailPromotion
86DatabaseMarketing
87LatestDevelopmentofInternetPromotion
Reference

Chapter9E-conunerceApplication-SpecificStandards
9.1EDIStandards
9.2EbXMLStandards
9.3RosettaNetStandards
References

ChapterlOElectronicpayment
101TheTraditionalModeofPayment
102ElectronicPayment
10.3TwoInternationalSecurityProtocoLsinElectronicPaymentSystems
10.4ElectronicBanking
10.5TheThirdPartyPayment
10.6ToStrengthenGuidance,andPromotetheRapidDevelopmentofElectronicPaymentinChina
References

Chapter11E-commerceLogistics
11.1OverviewofE-commerceLogistics
11.2E-commerceLogisticsModel
11.3E-commerceLogisticsTechnology
1t.4TheIntemetofThings

Chapter12SecurityManagementinNetworkTransactions
12.1FundamentalwaysinAnalyzingtheRisksandAdministrationinNetworkTransactions
122ClientAuthenticationTechnology
12.3PreventingIntrusionbyHackers
12.4TheSafetyManagementSystemoftheNetworkTrading
12.5LegalProtectionofE-commerceTransactionSecurity
References
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