Electronic commerce A perspcctive from china 电子商务:中国视角
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八五品
仅1件
作者杨坚争、蔡建平、费国平 编
出版社立信会计出版社
出版时间2013-01
版次1
装帧平装
上书时间2024-12-29
商品详情
- 品相描述:八五品
图书标准信息
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作者
杨坚争、蔡建平、费国平 编
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出版社
立信会计出版社
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出版时间
2013-01
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版次
1
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ISBN
9787542936875
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定价
66.00元
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装帧
平装
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开本
16开
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纸张
胶版纸
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页数
548页
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字数
752千字
- 【内容简介】
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ThisbookisdevotedtothesituationofE-commercedevelopment,theoryandpracticeinChina.Asweenterthe21stcentury,weexperienceasignificantchangeinourlives--themovetoanInternet-basedsociety.Electroniccommerce(E-commerce),asoneofthemostimportantapplicationsofInternet,playsanincreasinglyimportantroleintheemergingmarket.
- 【目录】
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Chapter1IntroductiontoE-commerce
1.1E-commerceDevelopment:Past,PresentandFuture
1.2ConceptandClassificationofE-commerce
1.3BasicProgramPatternofE-commerce
1.4LegalRelationshipofParticipantsinE-commerce
1.5impactandRoleofE-commerceintheModernEconomy
References
Chapter2DevelopmentStrategyofE-commerce
2.1TheReasonofResearchingDevelopmentStrategyofE-commerce
2.2TheEnvironmentofE-commerceDevelopment
2.3GovernmentDevelopmentStrategyofE-commerce
2.4E-commerceStrategyofEnterprise
2.5TheDevelopmentStrategyofPaperlessTrading
References
Chapter3E-commerceTechnologyFoundation
3.1TheConceptionandCompositionofInternet
32CommonInternetService
33TCP/IP
34ApplicationandManagementofDomainName
References
Chapter4E-commerceWebsiteConstruction
41TheGeneralDesign
42SoftwareandHardwareforWebsiteDesign
43WebsitecontentConstruction
4.4InvestmentBudgetonWebsite
References
Chapter5CollectionandCollationofinternetBusinessInformation
51BasisofNetworkBusinessInformation
5.2NetworkBusinessInformationRetrieval
53MarketInformationCollectionbyNetwork
54QuestionnaireSurveyedbyInternet
55UsingNetworktoCollectInformationonNewProductDevelopment
56NetworkBusinessInformationCollation
References
Chapter6InternetTradingBehavior
6.1OverviewofInternetTradingBehavior
62PurchasingBehaviorofInternetConsumers
63OnlineTradingBehavior
64E-governmentProcurement
References
Chapter7E-marketing
71SegmentationofE-marketing
72TargetMarketPositioning
7.3BrandingStrategyofE-marketing
74PricingStrategyinE-marketing
75ChannelStrategyofE-marketing
7.6E-marketingServiceStrategy
77MarketingStrategyofMobileE-commerce
Reference
Chapter8OnlinePromotion
81Concept,ClassificationandFunctionalityofOnlinePromotion
8.2ImplementationProcedureofOnlinePromotion
8.3OnlineAdvertising
8.4WebsitePromotion
85LicensedE-mailPromotion
86DatabaseMarketing
87LatestDevelopmentofInternetPromotion
Reference
Chapter9E-conunerceApplication-SpecificStandards
9.1EDIStandards
9.2EbXMLStandards
9.3RosettaNetStandards
References
ChapterlOElectronicpayment
101TheTraditionalModeofPayment
102ElectronicPayment
10.3TwoInternationalSecurityProtocoLsinElectronicPaymentSystems
10.4ElectronicBanking
10.5TheThirdPartyPayment
10.6ToStrengthenGuidance,andPromotetheRapidDevelopmentofElectronicPaymentinChina
References
Chapter11E-commerceLogistics
11.1OverviewofE-commerceLogistics
11.2E-commerceLogisticsModel
11.3E-commerceLogisticsTechnology
1t.4TheIntemetofThings
Chapter12SecurityManagementinNetworkTransactions
12.1FundamentalwaysinAnalyzingtheRisksandAdministrationinNetworkTransactions
122ClientAuthenticationTechnology
12.3PreventingIntrusionbyHackers
12.4TheSafetyManagementSystemoftheNetworkTrading
12.5LegalProtectionofE-commerceTransactionSecurity
References
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