【假一罚四】农产品供应链协同机制研究
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￥ 45.1 5.1折 ￥ 88 全新
库存19件
作者徐良培
出版社中国纺织出版社
ISBN9787518096213
出版时间2021-05
装帧平装
开本16开
定价88元
货号11695828
上书时间2025-01-09
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- 品相描述：全新
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作者简介
徐良培，1974年出生，管理学博士，讲师，武汉工商学院经济与商务外语学院副院长，研究方向：农产品供应链与农村金融 。
目录
第1章 导 论 1.1 研究的背景和意义···························································· 2 1.1.1 研究背景································································ 2 1.1.2 研究意义································································ 4 1.2 国内外相关研究文献综述··················································· 5 1.2.1 “农户＋公司”组织形式的相关研究文献综述······················ 5 1.2.2 供应链协同国内外相关研究综述····································· 8 1.2.3 供应链协同机制国内外相关研究综述······························15 1.2.4 研究述评·······························································18 1.3 研究的主要内容及路径·····················································21 1.4 研究方法·······································································23 1.5 研究的可能创新及不足之处···············································24 1.5.1 创新之处·······························································24 1.5.2 不足之处·······························································25 第2章 概念界定与理论简介 2.1 概念界定·······································································28 2.1.1 供应链和农产品供应链···············································28 2.1.2 供应链协同和供应链协同机制······································29 2.1.3 供应链收益与风险分配机制·········································30 2.1.4 供应链信息共享·······················································30 2.1.5 供应链信任····························································30 2.2 基础理论简介·································································31 2.2.1 供应链管理理论·······················································31 2.2.2 供应链协同理论·······················································34 2.2.3 灰博弈理论····························································36 第3章 农产品供应链协同的现实需求分析 3.1 我国农产品供应链的基本运行模式······································40 3.1.1 以农产品批发市场为核心组织的农产品供应链···················40 3.1.2 以农产品加工企业为核心组织的农产品供应链···················41 3.1.3 以零售企业为核心组织的农产品供应链 ···························41 3.1.4 以农产品物流中心为核心组织的农产品供应链···················42 3.2 我国农产品物流效率的估测与分析······································43 3.2.1 理论分析与研究设计·················································43 3.2.2 数据与变量····························································45 3.2.3 实证研究与分析·······················································48 3.3 基于信息熵理论的我国农产品供应链运作模式分析与评价········53 3.3.1 农产品供应链中的信息熵············································53 3.3.2 我国农产品供应链中的信息流运作模式···························55 3.3.3 我国农产品供应链主要运作模式分析与评价······················57 3.4 农产品供应链协同的现实需求············································59 3.4.1 农产品供应链协同的影响因素······································59 3.4.2 不同交易条件下供应链协同价值的比较模型······················64 3.5 本章小结·······································································68 第4章 农产品供应链协同的收益风险分配机制研究 4.1 产品专用性差异下农产品供应链灰博弈模型的构建与分析········70 4.1.1 模型的基本假设·······················································70 4.1.2 模型构建·······························································71 4.1.3 模型分析·······························································72 4.1.4 农产品供应链协同机制的案例分析·································77 4.2 基于期权+ 保险的农产品供应链协同机制分析·······················81 4.2.1 农产品期权和农业保险···············································81 4.2.2 基于“期权+ 保险”的农产品供应链协同灰博弈模型 构建与分析····························································84 4.3 本章小结·······································································91 第5章 农产品供应链协同的信任机制研究 5.1 信任的定义及特征···························································94 5.1.1 信任的定义····························································94 5.1.2 信任的特征····························································96 5.2 农产品供应链协同管理中影响信任的因素·····························97 5.3 基于信任的农产品供应链协同机制模型的构建与分析··············99 5.3.1 模型分析框架·························································99 5.3.2 问题假设与模型构建··············································· 101 5.3.3 问题分析····························································· 106 5.3.4 结论·································································· 111 5.4 本章小结····································································· 111 第6章 农产品供应链协同的信息共享机制研究 6.1 信息共享的技术基础······················································ 114 6.2 信息共享的层级与模式··················································· 114 6.2.1 信息共享的层级····················································· 114 6.2.2 信息共享的模式····················································· 119 6.3 农产品供应链协同中的信息共享机制分析··························· 123 6.3.1 农产品供应链协同中信息共享主体的合作行为分析············ 123 6.3.2 农产品供应链协同中信息共享激励机制的概念模型············ 125 6.3.3 农产品供应链协同中的信息共享激励机制模型················· 126 6.4 本章小结····································································· 139 第7章 农产品供应链协同机制的关系传递与融合分析 7.1 收益风险合理分配是农产品供应链协同的动因····················· 142 7.1.1 降低交易成本，合理分配收益···································· 142 7.1.2 合理处置经营风险，稳定供应链运行···························· 143 7.1.3 追求规模效应，提高整体绩效···································· 145 7.2 信任是农产品供应链协同的基础······································· 145 7.3 信息共享是农产品供应链协同的技术关键··························· 147 7.4 农产品供应链协同机制的关系传递与融合模型····················· 149 7.4.1 供应链协同管理的层次············································· 149 7.4.2 基于协同管理层次的农产品供应链协同机制···················· 150 7.4.3 农产品供应链协同机制的关系传递与融合过程分析············ 151 7.5 本章小结····································································· 153 第8章 主要结论、建议及展望 8.1 主要结论····································································· 156 8.1.1 从信息熵视角优选合理高效的农产品供应链运作模式， 从协同价值的比较中印证农产品供应链协同的现实需求······ 156 8.1.2 合理高效的利润和风险分配机制是保持供应链协同稳定态、 提高农产品供应链整体竞争能力的核心和动因················· 156 8.1.3 信任机制是维系节点成员间合作效能与存续的重要机制， 适当条件下的信任是一种进化稳定策略，供应链可以通过 学习机制实现协同利益············································· 157 8.1.4 信息技术和供应链组织结构模式是农产品供应链信息共享的 外在制约条件，信息共享收益和风险管控是实现农产品供应链 协同机制的内在动因··············································· 157 8.1.5 实现农产品供应链整体收益和运作效率的同步优化需要 利益风险合理分配、信息共享及信任协调三种协同机制 协调一致、互动配合··············································· 158 8.2 政策建议····································································· 159 8.2.1 创新和优化农产品供应链运作模式，提高农产品物流的 技术效率····························································· 159 8.2.2 实现农产品供应链协同稳定发展，“奖罚并用”是合理 有效的协同激励和约束机制，期权和保险是有效的风险 规避和损失补偿机制··············································· 160 8.2.3 信任机制的建立和完善需要利益激励、制度约束、情感 维系、信誉重视以及技术支持···································· 160 8.2.4 加强农产品供应链信息共享的激励设计和显示，构建高效 有序的资金保障、组织保障以及技术保障环境················· 161 8.2.5 定位链中主体的地位，发挥链中成员本体的职能··············· 162 8.3 研究展望····································································· 163 参考文献············································································ 164 致 谢··············································································· 178
内容摘要1.1研究的背景和意义
1.1.1研究背景
我国是农业大国，1978年，以家庭联产承包责任制为核心的农村土地制度改革启动了我国农村全面改革的序幕。四十多年来，农村制度的不断创新，农业技术的全面进步以及工业化与城市化的快速发展，从根本上改变了我国农村的社会经济面貌，农业经济的快速发展在中国社会的现代化进程中发挥着日益重要的作用。然而，当农村制度变革的效应彻底释放，农村经济和社会发展潜藏的许多关键问题和深层次矛盾逐渐浮现出来，最突出的表现为农民问题、农村问题和农业问题即“三农”问题。解决“三农”问题是当前我国发展农村经济的首要任务，其政策核心是依靠农业产业化的稳步推进，密切小农民与大市场的衔接关系，带动农民增收致富。农业产业化是农业现代化的一个必经过程，是市场经济条件下我国农业与农村继续深化改革与推进可持续发展的必然选择，也是从根本上解决“三农”问题的有效路径。我国农业产业化最早开始于20世纪90年代初的山东省潍坊市。1993年初，潍坊市委在对当地农业农村经济发展全面调研的基础上，第一次提出了“农业产业化”这个具有历史意义的学术概念，其具体内涵表述为“确立主导产业，实行区域布局，依靠龙头带动，发展规模经营”。在此期间，泰国正大集团和瑞士雀巢公司等国外企业通过以中方联营公司或供销社与当地农户签订合同的方式，将“公司+农户”的生产经营模式和理念带入中国，实现了“农户+公司”模式在中国的最初实践。这种产业化模式在一定程度上缓解了我国经济转型过程中，相对独立分散的小农户和不断扩大的市场之间的矛盾。农业产业化经营的核心是在农户家庭经营的基础上，鼓励农户以个人或集体形式参与到与专业合作经济组织或农产品加工企业的契约合作中去，鼓励专业合作经济组织或农产品加工企业以专用性投资、定向服务、契约收购等方式，加强与农户的产业联系。在我国，“农户+公司”产业合作模式是农业产业化经营的主要模式之一。除此以外，其他产业化经营模式还包括“农户+农产品批发市场”“农户+基地+公司”“农户+专业协会”等多种形式。多年来，“农户+公司”产业合作模式对我国农村经济的发展起到不可忽视的推动作用，然而这种产业化实践也出现了一些问题，主要表现在以下三个方面。（1）主体谈判力量的不对称导致契约公平的偏离。在农户与公司的契约谈判中，公司一方通常在经济、知识及信息各方面处于强势，具备更为有利的谈判地位，而处于弱势的分散农户由于知识水平、经济条件的局限，对契约谈判的影响力极为有限。契约公平的偏离会导致公司与农户间利益分配机制的扭曲，破坏农户和公司长期合作的稳定性。(2）不确定性因素导致的农产品供需波动也会影响契约执行的稳定。农产品产中、产后的自然特性导致的不确定性会直接影响农户与公司的交易关系。例如农业生产中不可抗力的自然灾害、生产后的产品标准化、规格化、定量化困难等会导致农产品供给或需求的不断波动，伴随价格波动下的利差激励并加重了契约双方的利益冲突，进而影响契约执行的稳定性。（3）监督成本过大会导致契约强制执行效力不足。在“农户+公司”合作模式的众多失败案例中，契约执行困难是遇到的主要问题之一。契约执行困难的核心原因在于契约执行收益小于契约监督成本，当一方违约时，远大于执行收益的强制执行成本会导致契约双方都对对方的违约行为保持“沉默”。另外，农业生产的生物特性使该契约存在天然的“不完全性”（主要体现为免责条款），这种不完全性会进一步加剧法律监督的难度和契约执行的效力。随着经济全球化和世界一体化的加速，企业面对的外部环境愈加复杂，企业之间的竞争压力越来越大，“农户+公司”合作模式开始以供应链的组织形式整合链上资源，参与市场竞争，并以“农户+公司”型农产品供应链的形式得以呈现。而其核心组成部分“农户+公司”形式中存在的稳定性问题仍是该型农产品供应链必须面对的核心问题，因此以工业品供应链协同理论为基点，从农产品的特有属性出发，探讨农产品供应链特有的协同机制，从而实现农产品供应链高效稳定运行，具有重要的理论意义和现实意义。
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我国是农产品大国，农产品的稳定流转和价值实现在整个国民经济体系中占有越来越重要的地位。《农产品供应链协同机制研究》一书以农产品为目标，以“农户+公司”型供应链为研究对象，综合利用供应链管理、信息协同、灰博弈等理论，结合定量与定性分析方法，从收益风险分配、信息共享以及信任的视角探讨了我国农产品供应链的协同机制。
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