【假一罚四】剑桥标准商务英语教程(中级教师用书第2版)(英文版)编者:(英)盖伊·布鲁克-哈特//大卫·克拉克
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作者编者:(英)盖伊·布鲁克-哈特//大卫·克拉克
出版社西安交大
ISBN9787569304077
出版时间2018-03
装帧其他
开本其他
定价48元
货号30134603
上书时间2024-07-04
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目录
Introduction
Acknowledgements
Unit notes with exam references and answer keys
Human resources
Unit 1: Staff development and training
Unit 2: Job descriptions and job satisfaction
Unit 3: Getting the right job
Unit 4: Making contact
Grammar workshop 1
Marketing
Unit 5: Breaking into the market
Unit 6: Launching a product
Unit 7: A stand at a trade fair
Unit 8: Being persuasive
Grammar workshop 2
Entrepreneurship
Unit 9: Starting a business
Unit 10: Financing a start-up
Unit 11: Expanding into Europe
Unit 12: Presenting your business idea
Grammar workshop 3
Business abroad
Unit 13: Arranging business travel
Unit 14: Business conferences
Unit 15: Business meetings
Unit 16: Spending the sales budget
Grammar workshop 4
Change
Unit 17: Social media and business
Unit 18: Business and the environment
Unit 19: A staff survey
Unit 20: Offshoring and outsourcing
Grammar workshop 5
Customer relations
Unit 21: Customer satisfaction and loyalty
Unit 22: Communication with customers
Unit 23: Corresponding with customers
Unit 24: Business across cultures
Grammar workshop 6
Writing reference answer key
Exam skills and Exam practice answer keys
Business Vantage
Photocopiable activities and case studies
Teacher's notes and answer keys
Unit 1 Activity: The training budget
Unit 2 Activity: Responsibilities and relationships at work
Unit 3 Activity: Management culture
Unit 4 Activity: Body language in interviews
Unit 4 Case study: Hello Holidays
Unit 5 Activity: Cool hunters
Unit 6 Activity: Publicity stunts
Unit 6 Case study: MyOfficeChef
Unit 7 Activity: Location, location, location: which stand is best?
Unit 8 Activity: Quiz: Are yon a good negotiator?
Unit 9 Activity: A letter to a franchiser
Unit 10 Activity: Business start-up game
Unit 11 Activity: Location bingo
Unit 11 Case study: Finding a new office
Unit 12 Activity: Handling questions in presentations
Unit 13 Activity: Intercultural advice
Unit 14 Activity: Networking
Unit 14 Case study: Conference Centre
Unit 15 Activity: Speeding up meetings
Unit lS Case study: Agrodist
Unit 16 Activity: Business travel game
Unit 17 Activity: Traditional marketing vs.social media marketing
Unit 18 Activity: Greening the office
Unit 19 Activity: Managing change
Unit 19 Case study: Fendara SL
Unit 20 Activity: Ontsourcing survey
Unit 21 Activity: Good customer service?
Unit 22 Activity: Designing a customer communication competition
Unit 23 Activity: An email of apology
Unit 24 Activity: Business gurus game
内容摘要
《剑桥标准商务英语教程（第2版）》（BusinessBenchmankSecondEdition）是一套由剑桥英语教学者编著的商务英语教程，每个级别都包含学生用书（附自学手册）和教师用书各一册，互为补充。本教程围绕当前职场中常见的主题设置学习单元，涵盖商务用语和商务技能，通过有针对性的指导
和反复练习，帮助学生提高商务环境中的英语实际运用能力。本教程既可用于商务英语课堂教学，也适合那些即将踏入职场或已工作的学习者使用。
盖伊·布鲁克-哈特、大卫·克拉克编著的《剑桥标准商务英语教程(中级教师用书第2版)(英文版)》为中级教师用书。
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