Wizard! 《假面骑士》
￥ 45 九五品
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北京昌平
认证卖家担保交易快速发货售后保障
作者Stephen Brown
出版社CyanBooks
出版时间2005
装帧平装
货号C9-22
上书时间2014-03-15
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- Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book.
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