End of the Road《路的尽头》

100 九五品

仅1件

北京昌平

认证卖家担保交易快速发货售后保障

作者Chris Brady and Andrew Lorenz

出版社Pearson(Prentice Hall)

出版时间2001

装帧精装

货号C9-19

上书时间2014-03-15

已实名进店收藏店铺

商品描述: As featured in the Sunday Times" BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. From M&A through a battle of executive egos, to union in-fighting and boardroom bloodshed. The clash of cultures, disastrous decisions and ultimately European Union meddling that led to the sale of Rover and end of an era for industrial Britain. Then along came the white knights - the Phoenix consortium, comprising four car indistry veterans, who promised a bright future for MG Rover. They beat off the other contender for ownership, Alchemy's Jon Moulton, who wanted to considerably strip down the company and run a much more focused sports car manufacturer as a way forward. But five years later, when the white knights declared the black day had arrived and MG Rover was finished, the crowns of the saviours looked incerasingly tarnished, as they stood accused of betraying the trust placed in them, and walking away rich men as the Rover workforce streamed off to the benefit office. This is the full story, with unparalleled access to all the key players. It reveals where the errors were made, who is to blame, and along the way tells one hell of a rivetting story of the events that will go down in history as the end of Great British car manufacturing.

— 没有更多了 —