The Innovator's Solution：Creating and Sustaining Successful Growth

图书标准信息

• 作者 Clayton M.、Michael E Raynor 著
• 出版社 Harvard Business School Press
• 出版时间 2003-09
• 版次 1
• ISBN 9781578518524
• 定价 278.00元
• 装帧 精装
• 开本 32开
• 纸张 胶版纸
• 页数 288页
• 正文语种 英语

【内容简介】

IntheworldwidebestsellerTheInnovator'sDilemma,ClaytonM.Christensenexposedacrushingparadoxbehindthefailureofmanyindustryleaders.Bydoingwhatgoodcompaniesweresupposedtodo-focusonpleasingtheirmostprofitablecustomers-leaderswerepavingthewayfortheirowndemise.How?Byignoring"disruptivetechnologies"-new,cheaperinnovationsthatinitiallytargetsmallcustomersegmentsbutevolvetodisplacethereigningproduct.Now,ChristensenandcoauthorMichaelE.RaynorcuttheGordianknotofthe"innovator'sdilemma"withTheInnovator'sSolution.Thisgroundbreakingbookrevealsthatinnovationisnotasunpredictableasmostmanagershavecometobelieve.Whiletheoutcomesofpastinnovationsseemrandom,theprocessbywhichinnovationsarepackagedandshapedwithincompaniesisverypredictable.Byunderstandingandmanagingtheforcesthatinfluencethisprocess,companiescanshapehigh-octanebusinessplansthatcreatetrulydisruptivegrowth.Drawingonyearsofin-depthresearchandusingnewtheoriestestedinhundredsofcompaniesacrossmanyindustries,theauthorsidentifytheprocessesthatcreatesuccessfulinnovations,andshowmanagershowtotailortheirstrategiestothechangingcircumstancesofadynamicworld.Comprehensiveyetpractical,TheInnovator'sSolutionisanactionableprescriptionforinnovation-driven,profitablegrowth."Agoodbusinessbookmakesmanagersstopandthink.Agreatbusinessbookteachesmanagershowtostopandthink.Thisisagreatbook.Itishardtoimagineanexecutiveteamthatwouldnotbenefitfromdevotinganentiredaytodiscussingit."-GeoffreyMoore,ChairmanandFounder,TCGAdvisors,andauthor,CrossingtheChasmandLivingontheFaultLine"InTheInnovator'sSolution,ChristensenandRaynoraddresstheholygrailofallorganizations:howtogenerategrowthandsustainitoverlongperiods.Avoidingthetemptationtoprovidesimplisticformulas,theyguidethereaderthroughcarefullyconstructedframeworksthatteachhowtothinkabouttheissuesthatlimit-andprovide-growthtoorganizations."-Dr.AndrewS.Grove,ChairmanoftheBoard,Intel"ChristensenandRaynorhavedoneasuperbjobofcreatingaframeworkforhelpingtounderstandtheindustrydynamicsandforplanningyourowngrowthalternatives."-PekkaAla-Pietil?,President,NokiaCorporation"Singapore,asasmallnation,needstobeinnovativeandsensitivetodisruptivechangesmorethanothercountries.ChristensenandRaynorhaveprovidedanexcellentframeworktoreducetherandomnessoftheinnovationprocess.Thisframeworkwillhelpinourefforttonurtureanenvironmentconduciveforenterprisestocreateandcapitalizeondisruptiveinnovations."-TeoMingKian,Chairman,SingaporeEconomicDevelopmentBoard"TheInnovator'sSolutiongoesdirectlytotheheartofwhylargecompanieshavefailedtosustaininnovation.ChristensenandRaynorhaveadeepinsightintothechallengesthatinnovativecompaniesface,andtheyproposepractical,realisticsolutionstothedilemmasofinnovation.Thisbookwillbeextremelyusefultoallmanagerswhoarecommittedtousinginnovationtosustaintheirgrowth."-BillGeorge,formerChairmanandCEO,Medtronic,Inc.

【作者简介】

ClaytonM.ChristensenistheRobertandJaneCizikProfessorofBusinessAdministrationattheHarvardBusinessSchool,withajointappointmentinTechnology&OperationsManagementandGeneralManagement.HeistheauthoroftheinternationalbestsellerTheInnovator’sDilemma(HBSPress,1997).MichaelE.RaynorisapartneratDeloitteConsultinganddirectorofDeloitteResearch.

【目录】

In Gratitude

1. The Growth Imperative

2. How Can We Beat Our Most Powerful Competitors?

3. What Products Will Customers Want to Buy?

4. Who Are the Best Customers for Our Products?

5. Getting the Scope of the Business Right

6. How to Avoid Commoditization

7. Is Your Organization Capable of Disruptive Growth?

8. Managing the Strategy Development Process

9. There Is Good Money and There Is Bad Money

10. The Role of Senior Executives in Leading New Growth

Epilogue Passing the Baton

Index

About the Authors