目录 Figures & Tables Abbreviations & Acronyms Preface Acknowledgements 1 Introduction to the Contemporary Tourism Learning objectives Introduction Definition of tourism Travel, tourists & tourism Tourism as a field of study A snapshot of contemporary tourism Conclusion Key terms Exercises Further reading References 2 The Tourism Industry Learning objectives Introduction Tourist attractions Accommodation Tourism intermediaries Transportation The public sector Conclusion Key terms Exercises Further reading References 3 The Tourism Management Learning objectives Introduction The ABC of tourism management Marketing management Operational management Service delivery management Tourism management & innovation Conclusion Key terms Exercises Further reading References 4 The Economic Impact of Tourism Learning objectives Introduction What is tourism's economic impact The analysis of tourism's economic impact The economic benefits The economic costs Conclusion
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