商务英语阅读(上第2版普通高等教育十一五规划教材) 普通图书/艺术 编者:彭萍//朱梅萍 外语教研 9787513573009
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作者编者:彭萍//朱梅萍
出版社外语教研
ISBN9787513573009
出版时间2016-08
装帧其他
开本其他
定价41.9元
货号3628252
上书时间2023-06-19
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目录
Contents
Unit 1 Globalization
Text A Outsourcing Innovation
Text B Building Your Company’s Capabilities Through Global Expansion
Unit 2 Cross-cultural Communication in Business
Text A Cultural Intelligence
Text B The Concept of Framing in Cross-cultural Communication
Unit 3 Competition
Text A Competing in the Age of Omnichannel Retailing
Text B （Still） Made in Japan
Unit 4 E-merce
Text A What Matters Most in Inter Retailing
Text B Amazon’s Wholesale Slaughter
Unit 5 Trade
Text A From Singapore to the World
Text B One-Stop Solution
Unit 6 Financial Institutions
Text A Introduction: Types of Financial Institutions and Their Roles
Text B The IMF and the World Bank: How Do They Differ？
Unit 7 Emerging Markets
Text A Mobilizing for Growth in Emerging Markets
Unit 7 Emerging Markets
Text A Mobilizing for Growth in Emerging Markets
Text B How Emerging Giants Can Take on the World
Unit 8 Starting a Business
Text A Are You Ready for Your Own Business
Text B Business Plan
Unit 9 Corporate Missions and Organizational Culture
Text A P＆G：New and Improved--How A．G．Lafley Is RevolutiOnizing a Bastion of Corporate Conservatism
Text B The BOSS on the Sidelines—HOW Directors and Auditors Are Asserting Their Power
Unit 10 Corporate Governance
Text A Three Rules for Making a Company Truly Great
Text B Corporate Governance 2．0
Unit 11 Customer Selection and Customer Relationships
Text A How to Identify the Best Customers for Your Business
Text B Unlock the Mysteries of Your Customer Relationships
Unit 12 Customer Services
Text A To Keep Your Customers．Keep It Simple
Text B Every Employee．Every Interaction．Every Day
Unit 13 Corporations and Modern Technomogy
Text A Innovation Lessons from 3-D Printing
Text B Finding Value in the Information Explosion
Unit 14 Brand and Branding
Text A Burberry’S CEO on Turning an Aging British Icon into a Global Luxury Brand
Text B Kering’S CEO on Finding the Elusive Formula for Growing Acquired Brands
内容摘要
由彭萍和朱梅萍共同主编的这本教辅材料《商务英语阅读（上第2版普通高等教育十一五国家级规划教材）》根据北京外国语大学多年的商务英语教学与研究经验编写而成，旨在培养英语技能与商务专业知识兼备的复合型、应用型人才，可供英语专业、商务英语专业及经济管理学等专业的本科生及研究生使用。本书特点如下：以商务相关专业学生的需求为核心，在训练英语技能的同时，系统介绍商务知识，培养商务交际能力；选材新颖权威，内容丰富，时代性强，集精读和泛读的特点于一体，便于灵活安排课堂教学；练习形式多样，包括阅读理解、翻译、口头报告、课堂讨论、小组活动、案例研究、书面分析报告等，体现实用性、趣味性和学术性；注重教学互动，在提高英语阅读能力的同时，兼顾语言综合能力的训练和批判性思维的培养。
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