外贸函电（21世纪高职高专经管专业精编教材）
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￥ 13.7 6.2折 ￥ 22 全新
仅1件
作者张颖
出版社清华大学出版社
ISBN9787302297284
出版时间2012-11
装帧平装
开本16开
定价22元
货号23161115
上书时间2024-12-28
商品详情
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导语摘要《21世纪高职高专经管专业精编教材:外贸函电》以外贸函电磋商能力训练为主线，通过项目导向展现了对外交易磋商的流程，旨在培养高端技能型外贸人才。全书首先介绍了外贸函电的格式和写作原则，然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等，可以帮助读者更好地掌握外贸业务知识和书面磋商技能。
目录Introduction of Business Letter Writing
Learning Objectives
Objectives Description
Writing Strategy
Skill Training
Project 1 Establishing Business Relations
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 2 Enquiries and Replies
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 3 Offers and Counter Offers
Learning Objectives
Objectives Description
Writing Skill
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 4 Sales Promotion
Learning Objectives
Objectives Description
Writing Skill
Useful Expressions
Specimen Letters
Notes
Skill Training
Project 5 Conclusion of Business
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 6 Terms of Payment
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 7 Packing
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 8 Shipment
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 9 Insurance
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 10 Claim and Settlement
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 11 Agency
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Keys to Skill Training
Introduction of Business Letter Writing
参考书目
内容摘要
《21世纪高职高专经管专业精编教材:外贸函电》以外贸函电磋商能力训练为主线，通过项目导向展现了对外交易磋商的流程，旨在培养高端技能型外贸人才。全书首先介绍了外贸函电的格式和写作原则，然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等，可以帮助读者更好地掌握外贸业务知识和书面磋商技能。
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