The Innovator's Dilemma：The Revolutionary Book That Will Change the Way You Do Business

图书标准信息

• 作者 Clayton M. Christensen（克莱顿·M·克里斯坦森） 著
• 出版社 HarperCollins US
• 出版时间 2011-09
• 版次 2
• ISBN 9780062060242
• 定价 153.60元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 336页
• 正文语种 英语

【内容简介】

TheInnovator'sDilemmademonstrateswhyoutstandingcompaniesthathadtheircompetitiveantennaeup,listenedastutelytocustomers,andinvestedaggressivelyinnewtechnologiesstilllosttheirmarketdominance.Drawingonpatternsofinnovationinavarietyofindustries,theauthorarguesthatgoodbusinesspracticescan,nevertheless,weakenagreatfirm.Heshowshowtrulyimportant,breakthroughinnovationsareofteninitiallyrejectedbycustomersthatcannotcurrentlyusethem,leadingfirmstoallowtheirmostimportantinnovationstolanguish.Manycompaniesnowfacetheinnovator'sdilemma.Keepingclosetocustomersiscriticalforcurrentsuccess.Butlong-termgrowthandprofitsdependuponaverydifferentmanagerialformula.Thisbookwillhelpmanagersseethechangesthatmaybecomingtheirwayandwillshowthemhowtorespondforsuccess.TheManagementofInnovationandChangeSeries.--ThistextreferstotheHardcoveredition.

【作者简介】

ClaytonM.ChristensenistheRobertandJaneCizikProfessorofBusinessAdministrationattheHarvardBusinessSchool,withajointappointmentintheTechnology&OperationsManagementandGeneralManagementfacultygroups.