Power Friending: Demystifying Social Media to Grow Your Business

图书标准信息

• 作者 AmberMac 著
• 出版社 Penguin Group (USA) Incorporated
• 出版时间 2010-06
• ISBN 9781591843283
• 定价 217.60元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 256页

【内容简介】

"Withfewequals,Amberhasandcontinuestodemonstrateakeeninsighttowardthecontinuallyevolvingfabricofthesocialweb."-SteveChen,cofounderofYouTube""Amberisoneofthoserarepeoplewhoactuallylivethissocialmovement,andIdon'tknowaboutyou,butIlikelisteningtopeoplewholiveitmorethanpeoplewhoreadaboutit."-GaryVaynerchuk,WineLibrary.TVandauthorofCrushIt!""Socialmediaisheretostay,andAmberMac'sPowerFriendingistheultimateguideforallthoselookingtounderstand(andprofit)fromourhighlyconnectedfuture."-JeremyGutsche,chieftrendhunteratTrendhunter.comandauthorofExploitingChaos""Itpaystohavefriendsinhighplaces,andAmberisinaveryhighplaceinsocialmedia.Shemightnotbeyourfriend,butherbookisasgoodasitgets."-GuyKawasaki,cofounderofAlltop""AmbertookthetimetodeconstructDiggandgivemevaluablewebusabilityadvicewhenwewereatinythree-personcompany.IalwaysenjoychattingwithAmberassheunderstandssocialmediaandwherethingsaregoing."-KevinRose,founderofDiggandRevision3""Socialmediaisbecomingtheoperatingsystemforsociety,andAmberunderstandsexactlyhowtothriveinthisnewenvironment."-DonTapscott,authorofWikinomicsandGrownUpDigital""Shemaybeatech-savvywebpreneur,thepopularhostofTVshowsandvideopodcasts,andanin-demandconsultantandspeaker,butifyouaskAmberMacaboutherstrategyforsuccess,she'lltellyoushe'sjusttryingtobeagoodfriend.""Whenitcomestosocialmedia—whetherit'sFacebookorTwitterorthelatestvideoblog—thetoolsevolvequickly,theruleschangerapidly,andthetechnologyfeelsmoreandmorecomplex.Butmakingsocialmediaworkforyourcompanydoesn'thavetobecomplicatedorexpensive.Inthiscompactyetthoroughguide,Ambershowsyouhowtoeffectivelyharnesstheonlineworldtogrowyourbusiness.""Thesecret:thinkofyouraudienceasyourfriendsandthentreatthemthatway.ThePowerFriendingapproachisallaboutdevelopingrealrelationshipsbasedonmutualrespectandsupport.Whileyoumaynevermeetsomeofyouronlinefriendsface-to-face,theystillexpectyoutofollowtheestablishednormsoffriendship:beauthentic,reachout,listen.Anddon'tlietoyourfriends.Thesesamerulesapplywhenbuildingastrongbrandonline.""Whetheryou'reablogger,asmallcompany,awell-knownglobalenterprise,oranaspiringqueenoftheInternet,Ambershowshowtomakethemostofsocialnetworkingtools."Thisisn'tabookofabstracttheoriesorcollocatedstrategies.Amberwritesfrompersonalexperience:shebuiltahugefanbasethroughsocialnetworking.Shealsodrawsonreal-lifeandup-to-dateexamplestogiveyoutheinformationyoureallyneedinordertoestablishandmaintaincredibilityandmeaningfulrelationshipsonline.