Supercommunicator[超级沟通者]

图书标准信息

• 作者 Frank J. Pietrucha 著
• 出版社 McGraw-Hill
• 出版时间 2014-05
• ISBN 9780814433683
• 定价 203.30元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 272页
• 正文语种 英语

【内容简介】

Inourincreasinglycomplicatedanddata-drivenworld,manynewdevelopmentsaresocomplexthatonlyexpertscomprehendtheirnuances.Butwhattheydon'tgraspishowtotelltheworldaboutthem.Communicatingtechnicalcontenttonontechnicallistenershasfastbecomeacritical21st-centuryskill.Explainingwhatyoudoandwhyit'simportantdrivesfunding,policydecisions,mediaexposure,publicawareness,andcustomeradoption.Thisgroundbreakingguidewillhelpanyonetodeliverclear,persuasivemessagesthatwinhearts,minds,andbudgets.Supercommunicatorexplainshowto:distilldetailsanddataintobigideas;delivermeaningtoaudiences;usestorytellingtocaptivateandeducate;humanizecontenttomakecomplicatedideasmoretangible;layerharderideasontopofeasierideas;stripawaycomplexlanguage,jargon,andacronyms;useanalogiestoexplainunfamiliarareas;masternewdigitalmodesofexpression;andmore.Enhancedwithawealthofexamples-fromhowtheNationalAcademyofSciencesusedaudienceresearchtoimprovethewayevolutionistaught,tohowNASAincorporatedcutting-edgetoolstovisualizeissuesinclimatology-thisone-of-a-kindbookrevealshowtomakethecomplexcomprehensible,andthedrydeeplycompelling.

【作者简介】

FRANKJ.PIETRUCHA,presidentofDefinitiveCommunications,hasover25yearsofexperiencehelpingstart-ups,establishedcompanies,andgovernmentagenciesmakechallengingtopicsmoreaccessible.