人际沟通与社交礼仪（第2版）（普通高等院校（本科）“素质教育”系列教材）

图书标准信息

• 作者 罗元浩、孟祥越、吴健斌、林玲玲 著
• 出版社 清华大学出版社
• 出版时间 2020-06
• 版次 2
• ISBN 9787302554851
• 定价 52.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 224页

【内容简介】

本书严格按照教育部关于“加强国民素质教育”的要求，针对大学生人际沟通与社交礼仪所存在的盲点，结合行为规范、具体介绍：语言沟通、非语言沟通、跨文化沟通、社交礼仪、着装礼仪、聚会礼仪、餐饮礼仪、通联礼仪、公共礼仪、涉外礼仪、克服沟通障碍的方法与技巧等人际沟通与社交礼仪必备知识，并通过强化应用实训、达到学以致用。

 

 

    

 

【作者简介】

罗元浩：北京东城职工大学讲师，长期教授：大学生就业与创业、公共关系学、社交礼仪、人际沟通、人际沟通与社交礼仪等课程，出版：《大学生就业指导》《大学生创新创业》《公关礼仪》等教材6部，担任主编与副主编，发表过多篇研究论文，参与了北京市和东城区相关课题的研究工作。

【目录】

目 录

 

 

第一章 人际沟通与社交礼仪基本概念 ·······················································001

 

 

第一节 人际沟通概述 ···························································································002

 

 

第二节 人际沟通与人际关系 ···············································································007

 

 

第三节 社交礼仪与人际关系的构建 ···································································014

 

 

第二章 语言沟通的社交礼仪 ······································································021

 

 

第一节 语言沟通的形式 ·······················································································022

 

 

第二节 语言沟通的称呼 ·······················································································025

 

 

第三节 语言沟通的规范 ·······················································································031

 

 

第四节 语言沟通的表达原则与技巧 ···································································032

 

 

第三章 非语言沟通的社交礼仪 ··································································040

 

 

第一节 非语言沟通的特点与类型 ·······································································041

 

 

第二节 正确解读非语言沟通 ···············································································049

 

 

第三节 改善肢体语言的技巧 ···············································································056

 

 

第四章 人际沟通与管理 ·············································································062

 

 

第一节 管理沟通的含义及作用 ···········································································063

 

 

第二节 管理沟通的内容及常用方法 ···································································066

 

 

第三节 管理沟通的策略 ·······················································································071

 

 

第四节 突发事件管理与沟通 ···············································································074

 

 

第五章 人际沟通中的餐饮礼仪 ··································································084

 

 

第一节 餐饮形式与宴请组织 ···············································································085

 

 

第二节 中餐礼仪 ···································································································090

 

 

第三节 西餐礼仪 ···································································································096

 

 

第四节 饮茶礼仪 ···································································································100

 

 

 

 

 

VIII

 

第六章 人际沟通中的着装礼仪··································································107 

 

 

第一节服装的功能与着装原则 ···········································································108 

 

第二节女士职业套装礼仪与着装技巧 ·······························································110 

 

第三节男士西装礼仪与着装技巧 ·······································································120 

 

 

第七章 人际沟通中的聚会礼仪··································································127 

 

 

第一节拜访礼仪 ···································································································128 

 

第二节待客礼仪 ···································································································131 

 

第三节舞会礼仪 ···································································································136 

 

 

第八章 人际沟通中的公共礼仪··································································143 

 

 

第一节行路礼仪 ···································································································144 

 

第二节乘车礼仪 ···································································································148 

 

第三节集会及赛事礼仪 ·······················································································155 

 

 

第九章 人际沟通中的通联礼仪··································································162 

 

 

第一节电话礼仪 ···································································································163 

 

第二节网络礼仪 ···································································································169 

 

第三节馈赠礼仪 ···································································································175 

 

 

第十章 跨文化沟通与涉外礼仪··································································182 

 

 

第一节文化差异对跨文化沟通的影响 ·······························································183 

 

第二节涉外礼仪的基本原则 ···············································································188 

 

第三节跨文化沟通的策略与能力培养 ·······························································191 

 

 

附录1 首都市民文明公约 ··········································································205 

 

附录2 沟通电话礼仪常用英语···································································206 

 

附录3 常见英语餐饮礼貌提示用语 ····························································209 

 

参考文献······································································································210