Competing for Capital: Investor Relations in a Dynamic World

图书标准信息

• 作者 Bruce W. Marcus 著
• 出版社 Wiley
• 出版时间 2005-03
• 版次 1
• ISBN 9780471448624
• 定价 676.00元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 240页
• 正文语种 英语
• 丛书 Wiley Finance Series

【内容简介】

PraiseforCompetingforCapital

"Anindispensableguideforinvestorrelationsandcommunicationcounselorsalike.Withmoreindividualinvestorsinthemarketthaneverbefore,thisbookmakesnavigatingthenewregulatoryplayingfieldmuchmorepossible--andmakesclearthepathtovictory."
--MichaelW.Robinson
Director,LevickStrategicCommunications;FormerDirectorofPublicAffairsandPolicy,U.S.SecuritiesandExchangeCommission(SEC);DirectorofMediaRelations,NASD

"MorethansimplywritingatextbookonIR,BruceMarcusshareshiswealthofexperienceandcriticalviewpointwiththoseseekingtounderstandafast-changingprofession."
--JuneFilingeri
PresidentofComm-PartnersLLC,InvestorRelationsConsultant,andEducator

"BruceMarcusputssomesolidgroundundertheshiftinglandscapeofbeinganinvestorrelationsprofessional.Amust-readprimerforpubliccompanies."
--RobertC.Roeper
ManagingDirector,VIMACVentures,LLC

"Asthesonglyricsgo,'everythingoldisnewagain,'butthistimewithavengeance.Disclosurehasalwaysbeenthetouchstoneofsecuritieslaws,butnowmoredisclosureisrequiredonareal-timebasiswithheightenedaccountability.CompetingforCapitalisamust-readforthoseinthesecuritiesindustry,providinginsightsintosecuritiesmarkets,theinformationageandtechnology,andtheirimpactonthejobofinvestorrelationsprofessionals.Investorscomeinallshapesandsizesfromaroundtheglobe,andinvestorrelationspersonnelhavetheirworkcutoutforthemtoprovideclear,comprehensible,andcomprehensiveinformation,accessibletothenoviceandsophisticatealike.CompetingforCapitalshowsthemtheway."
--DonnaL.Brooks,Esq.
Partner,Shipman&Goodwin,LLP

"CompetingforCapitalputsourrecentturbulentfinancialmarketplaceincontext,providessolidinformationforbothnewandexperiencedinvestorrelationspractitioners,andoffersinsightsintothefutureofIR--allinBruceMarcus'seasy-readingstyle."
--DixieWatterson
IRconsultant,CommunicaPartners

"CompetingforCapitalaptlyillustrateshowinvestorrelationshasbecomeamajorcorporateresponsibilityingeneratingtrust,andhowtheprofessionmustrealizenowmorethaneverthattheneedsofinvestorshavechangedbecauseoftechnology,regulation,andglobalization."
--MarkKollar
ManagingDirector,CubittJacobs&Prosek

【作者简介】

BRUCEW.MARCUS,apioneerininvestorrelationsandaconsultantservingsomeofthenation'slargestcorporations,isalongtimeWileyauthorwhosefirstofseveralbestsellingbooksoninvestorrelations,CompetingforCapital,waspublishedbyWileyin1977.Heisawidelypublishedauthorofhundredsofarticlesandmorethanadozenbooksoninvestorrelations,ERISA,andmarketing;aConnecticut-basedconsultanttosomeofthenation'slargestcorporationsandtomanyprofessionalservicefirms;andtheeditoroftheinternationallyreadnewsletter,theMarcusLetter(www.marcusletter.com).Asamarketingexpert,hehasbeenattheforefrontofinstitutingfundamentalchangesintheartofmarketingprofessionalservices,andisresponsibleforcreatinginnovativemarketingprogramsforbothlargeinternationalandsmallaccounting,law,andconsultingfirms.Heisthecoauthor,mostrecently,ofClientattheCore(Wiley).Hise-mailaddressismarcus@marcusletter.com.