Annual Report of China Outbound Tourism Development（2011）

图书标准信息

• 作者 中国旅游研究院 编
• 出版社 旅游教育出版社
• 出版时间 2011-04
• 版次 1
• ISBN 9787563721320
• 定价 150.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 216页
• 字数 182千字
• 正文语种 英语

【内容简介】

In2010，Chinaleapttobecometheworldsthirdlargestinboundtouristhost-eountryandAsiaslargestoutboundtouristsource-country，withapercapitatriprateof1.5times，andadirectemploymentof13.5millionpeople.Tourismconsumptioncontributedover10%ofthetotalsociety，andthetourismindustryshoweditsgrowingandpositiveroleinChinaseconomicandsocialdevelopment.

【目录】

ChapterOneAnOverviewoftheDevelopmentofChinasOutboundTourismin2010
SectionI：TheMainFeaturesofChinasOutboundTourismMarketin2010
1.1Theoutboundtourismmarketexpandedsignificantlyduetocontinuousimprovementofthemacroenvironment
1.2OutboundtourismdestinationsremainedsteadywithsmallchangesandthetraveltoTaiwancontinuedtoheatup
1.3Obviouslypromotedbyshopping，consumptiongrewonalarge-scale
1.4ThemarketcharacteristicsofagingemergedandtheInternetservedasamajorchannelforinformationandreservations
1.5Outboundtouristsatisfactionhasimprovedsignificantlycomparedwith2009
SectionII：MainFeaturesoftheBusinessOperationofOutboundTourismin2010
2.1Thescaleofoutboundtravelagenciesremainedinstablecondition，andtheirbusinessoperationremainedoutstanding
2.2Anationalmarketspeedsuptotakeshape，andregion-widecompetitionacceleratesthemarketevolution
2.3Substantialprogresshasbeenmadeinopeninguptoforeigntravelagencies，anddomestictravelagencieswillimprovequalitythroughorderlycompetition
2.4Theentrusted-agentsystemisbeingorderlyimplementedonthebaseofpilotexperimentsthroughoutthecountry，whichwillquickenthepaceofthechangingindustrialdevelopmentmode
2.5Thetourismindustrychainextensionisbeingaccelerated，andgroupdevelopmentbooststhedifferentiationofthestrongandtheweak

ChapterTwoEnvironmentalAnalysisofChinaOutboundTourismMarketin2010
SectionI：ImpactofDomesticEnvironment
……
ChapterThreeOperatingCharacteristicsofChinaOutboundTourismIndustryin2010
ChapterFourMarketStructureandConsumptionCharacteristicsofChinaOutboundTourismin2010
ChapterFiveResearchingonMajorTouristSourceMarkets
ChapterSixDevelopmentTrendsandRecommendationsforChinasOutboundTourismin2011