国际商务交际2

图书标准信息

• 作者 [美]格菲（Guffey M.E.） 著
• 出版社 中央广播电视大学出版社
• 出版时间 2006-12
• 版次 1
• ISBN 9787304021757
• 定价 36.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 466页
• 字数 569千字
• 正文语种 英语

【内容简介】

　　根据美国South-westerncollegePublishing出版的Businesscommunication-process&Product改编的，考虑到具有中等英语水平的读者学习的需要，对内容做了某些调整和删节，每个Chapter之后补充了Words&Notes。这套商务英语教材从不同的侧面系统介绍了商务活动中常用的交际手段和交际技巧。全套书分同1、2册，本书为第2册。
　　第2册内容包括：7、商务信函；8、备忘录和电子邮件；9、说服和促销售函；10、拒绝信函；11、企划报告和调研；12、求职信函及相关文书。
　　

【目录】

CHAPTER7ROUTINELETTERSANDGOODWILLMESSAGES
CaseStudy:CommunicationinProcess:BenJerrysusesRoutineLetterstoSweetenRelationsWithCustomers
StrategiesforRoutineLetters
DirectRequestLetters
ChecklistforWritingDirectRequests
DirectReplyLetters
EthicalInsights:UsingCautioninWritingLettersofRecommendation
Recommendation
ChecklistforWritingDirectReplies
WritingWinningGoodwillMessages
ChecklistforWritingGoodwillMessages
WritingIntemationalLetters
CaseStudy:ProcesstoProduct:ApplyingYourSkillsat
BenJerrys
SummaryofLeamingBbjectives
ChapterReview
CriticalThinking
Activities
WORDSnOTES
CHAPTER8ROUTINEMEMOSANDEMAILMESSAGES
CaseStudy:CommunicationinProcess:GettingFactsonRecordatShoreMemorialHospital
WritingRoutineMemosandE-MailMessagrs
TechTalk:NotexactlyaPaperlessOffice,Butclose
UsingEmailEffectively
CareerCoach:E-MailNetiquette-CourtesyinCyberspace
KindsofMemos
CaseStudy:ProcessinProgress:ShoreMemorialHospitalRevisited
ChecklistforWrtingRoutineMemosandE-mailMessages
CaseStudy:ProcesstoProduct:ApplyingYourSkllsatShoreMemorialHospital
SummaryofLeamingObijectives
ChapterReview
CritiacalThinking
Activities
WordNotes
CHAPTER9PERSUASIVEANDSALESMESSAGES
CaseStudy:CommunicationinProcess:Amazon.comLearnsHowtoPersuadeitsWebCustomers
LearnsHowTOpersuadeItsWebCustomers
StategiesforMakingPERSUASIVErEQUESTS
CareerCoach:SevenRulesEveryPersuaderShouldKnow
EthicalInsights:WhatsFairinPersuasion?AvoidingCommonLogicalFallacies
WritingSuccessfulPersuasiveRequests
CaseSrudy:ProcessinProgress:Amazon.comRevisited
ChecklistforMakingPersuasiveRequests
PlanningandComposingSalesLetters
DvevelopingPersiuasiveNewsReleases
CaseStudy:ProcesstoProduct:ApplyingYoursSklls
Amaxzon.com
SummaryofLearningObjectives
ChapterReview
CriticalThinking
Activities
WordsNotes
CHAPTER10NEGATIVEMESSAGES
……
CHAPTER11REPORTPLANNINGANDRESEARCH
CHAPTER12EMPLOYMENTCOMMUNICATION
WordsNotes