国际商务交际1

图书标准信息

• 作者 [美]格菲（Mary Ellen Guffey） 著；商务英语课程组 编
• 出版社 中央广播电视大学出版社
• 出版时间 2001-08
• 版次 1
• ISBN 9787304021405
• 定价 29.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 202页
• 正文语种 英语

【内容简介】

根据美国SouthWesternCollegePublishing出版的BusinessCommunicationProcess&Product改编的，考虑到具有中等英语水平的读者学习的需要，对内容做了某些调整和删节，每个Chapter之后补充了Words＆Notes。这套商务英语教材从不同的侧面系统介绍了商务活动中常用的交际手段和交际技巧。全书分为1、2两册。

【目录】

CHAPTER1COMMUNICATINGATWORK
CaseStudy:CommunicationinProcess:PillsburysRestructuring
"Discombobulates"Employees
EnsuringThatYouSucceedintheNewWorkplace
CareerCoach:FiveCommonMythsAboutWritingontheJob
CareerCoach:SharpeningYourSkillsforCriticalThinking,
ProblemSolving,andOecisionMaking
ExaminingtheProcessofCommunication
OvercomingInterpersonalCommunicationBarriers
CommunicatinginOrganizations
lechTalk:TipsforControllingtheE-MailMonster
ImprovingtheFlowofInformationinOrganizations
CaseStudy:ProcessinProgress:PillsburyRevisited
FacingIncreasingEthicalChallenges
StrengtheningYourCommunicationSkills
SummaryofLearningObjectives
CaseStudy:ProcesstoProduct:ApplyingYourSkills
atPillsbury
ChapterReview
CriticalThinking
Activities
Words&Notes

CHAPTER2COMMUNICATINGINTEAMS:LISTENING,NONVERBAL
COMMUNICATION,COLLABORATION,ANDMEETINGSKILLS
CaseStudy:CommunicationinProcess:Harley-Oavidson
CruisesTowardTeam-BasedManagement
CommunicatinginaTeam-OrientedWorkplace
CharacteristicsofSuccessfulTeams
CareerCoach:FiveStrategiesforReachingGroupDecisions
ChecklistforDevelopingTeamEffectiveness
OrganizingTeam-BasedWrittenandOralPresentations
CaseStudy:ProcessinProgress:Harley-OavidsonRevisited
BecominganEffectiveTeamListener
ChecklistforImprovingListening
CommunicatingThroughNonverbalMessages
ChecklistofTechniquesforImprovingNonverbal
CommunicationSkills
PlanningandParticipatinginProductiveMeetings
ChecklistforPlanningandParticipatinginProductiveMeetings
UsingGroupwaretoFacilitateMeetingsandDecisionMaking
CaseStudy:ProcesstoProduct:App/yingYourSkillsat
Harley-Davidson
StrengtheningYourTeamworkSkillsNow
SummaryofLeamingObjectives
ChapterReview
CriticalThinking
Activities
Words&Notes

CHAPTER3COMMUNICATINGACROSSCULTURES
CaseStudy:CommunicationinProcess."Comingand
Vitro:AMarriageMadeinHell
TheIncreasingImportanceofMulticultural
Communication
TechTalk:BeingMulticulturallyCorrectontheWeb
UnderstandingCulture
AchievingMulticulturalSensitivity
EthicalInsights:FirmLandsinHotWaterforCavinginto
CulturayPrejudices
CaseStudy:ProcessinProgress:ComingandVitroRevisited
ImprovingCommunicationWithMulticulturalAudiences
ChecklistforImprovingMulticulturalSensitivityandCommunication
CopingWithMulticulturalEthics
CapitalizingonWorkforceDiversity
CareerCoach:HeSaid,SheSaid:GenderTa/kand
GenderTension
CaseStudy:ProcesstoProduct:ApplyingYourSkillsinMexico
SummaryofLeamingObjectives
ChapterReview
CriticalThinking
Activities
Words&Notes

CHAPTER4PREPARINGTOWRITEBUSINESSMESSAGES
CaseStudy:CommunicationinProcess:KinkosTrades
QuirkyCampusImageforButtoned-DownCorporateLook
ApproachingtheWritingProcessSystematically
TechTalk:SevenWaysComputerSoftwareCanHelpYou
CreateBetterWrittenMessages,OralPresentations,and
WebPages
AnalyzingtheTask
AnticipatingtheAudience
AdaptingtotheTaskandAudience
CaseStudy:ProcessinProgress:KinkesRevisited
CareerCoach:EightEasyWaystoMakeReadersand
ListenersAngry
ChecklistforAdaptingaMessagetoItsAudience
AdaptingtoLegalResponsibilities
CaseStudy:ProcesstoProduct:ApplyingYourSkills
toKinkos
SummawofLearningObjectives
ChapterReview
CriticalThinking
Activities
Words&Notes

CHAPTER5ORGANIZINGANDWRITINGBUSINESSMESSAGES
CaseStudy:CommunicationinProcess:LizClaibome
FindsThatAchievingHumanRightsinApparelIndustry
IsLikeBottlingFog
ResearchingDataandGeneratingIdeas
OrganizingData
OrganizingIdeasIntoPattems
CaseStudy:ProcessinProgress:LizClaibome,Inc.,Revisited
ComposingthefirstDraft
DraftingMeaningfulParagraphs
ChecklistforComposingSentencesandParagraphs
CaseStudy:ProcesstoProductApplyingYourSkillsatLiz
Claibome,Inc.
SummaryofLearningObjectives
ChapterReview
CriticalThinking
Activities
Words&Noles

CHAPTER6REVISINGBUSINESSMESSAGES
CaseStudy:CommunicationinProcess."Spanish
SpeakingChihuahuaSparksOverhaulofTacoBellMenu
RevisingMessages
RevisingforVigorandDirectness
RevisingforReadability
CaseStudy:ProcessinProgress:TacoBellRevisited
ChecklistforRevisingMessages
CareerCoach:ApplyingtheFogIndextoDetermine
Readability
ProofreadingfortheFinishingTouch
TachTalk:SpellCheckersAreWonderful,But...
TechTalk:GrammarCheckers:TheyveComeaLongWay,
Baby
EvaluatingtheProduct
SummaryofLeamingObjectives
CaseStudy:ProcesstoProduct.ApplyingYourSkills
atTacoBell
ChapterReview
CriticalThinking
Activities
Words&Notes