Drive：The Surprising Truth About What Motivates Us

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黑龙江哈尔滨

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作者Daniel H. Pink 著

出版社Riverhead Books

出版时间2009-12

版次1

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货号23

上书时间2024-05-01

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【内容简介】: Forgeteverythingyouthoughtyouknewabouthowtomotivatepeople—atwork,atschool,athome.It'swrong.AsDanielH.Pinkexplainsinhisnewandparadigm-shatteringbookDrive:TheSurprisingTruthAboutWhatMotivatesUs,thesecrettohighperformanceandsatisfactionintoday'sworldisthedeeplyhumanneedtodirectourownlives,tolearnandcreatenewthings,andtodobetterbyourselvesandourworld.Drawingonfourdecadesofscientificresearchonhumanmotivation,Pinkexposesthemismatchbetweenwhatscienceknowsandwhatbusinessdoes—andhowthataffectseveryaspectofourlives.Hedemonstratesthatwhiletheold-fashionedcarrot-and-stickapproachworkedsuccessfullyinthe20thcentury,it'spreciselythewrongwaytomotivatepeoplefortoday'schallenges.InDrive,herevealsthethreeelementsoftruemotivation:*Autonomy-thedesiretodirectourownlives*Mastery-theurgetogetbetterandbetteratsomethingthatmatters*Purpose-theyearningtodowhatwedointheserviceofsomethinglargerthanourselvesAlongtheway,hetakesustocompaniesthatareenlistingnewapproachestomotivationandintroducesustothescientistsandentrepreneurswhoarepointingaboldwayforward.Driveisburstingwithbigideas—therarebookthatwillchangehowyouthinkandtransformhowyoulive.
【作者简介】: DanielH.PinkistheNewYorkTimesbestsellingauthorofAWholeNewMindandFreeAgentNation.Helecturestocorporations,associations,anduniversitiesintheU.S.andabroadoneconomictransformationandthechangingworldofwork.In2007,hewonaJapanSocietyMediaFellowshipthattookhimtoTokyotostudythemangaindustry.

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