SPEAK LIKE A CEO

图书标准信息

• 作者 Suzanne Bates（苏珊啊·贝茨） 著
• 出版社 Oversea Publishing House
• 出版时间 2005-03
• 版次 1
• ISBN 9780071451512
• 定价 280.70元
• 装帧 精装
• 开本 16开
• 纸张 胶版纸
• 页数 240页
• 正文语种 英语
• 丛书 人际沟通系列

【内容简介】

Onyourrisetothetop,hardworkandexperienceareimportant,buttheycantakeyouonlysofar.Toleadinyourindustryorprofession,youmustbereadytoassumetheleader'sspeakingrole.Insurveyaftersurvey,thenumber-oneskilldeterminedtobeindispensabletoleadersiscommunication.Mustyoubebornwiththistalent,orcanyoulearnhowtocommandaroom?

InSpeaklikeaCEOSuzanneBatesprovesthatyoudon'thavetobeanatural-bornspeakertodevelopacompellingcommunicationstyleallyourown.Whetheryou'reinthecornerofficeortheOvalOffice,atthediningroomtableorbeforeanaudienceofmillions,you'llfindablueprinttospeaklikealeaderandgetresults.Notanotherone-size-fits-allguidetobetterpresentationsorpublicspeaking,SpeaklikeaCEOisasophisticatedapproachbasedonthephilosophythatsuccessfulleadershavetheirownuniquecommunicationstyles.Itsself-assessments,exercises,andcustomizableself-improvementplansletyouzeroinonyourstrengthsasacommunicatoranddiscoveryournaturalabilities.

Asanaward-winningnewsanchor,Batesinterviewedmorethantenthousandbusinessandpoliticalleaders,celebrities,andnewsmakers--andshesawthemattheirbestandworst.Nowasought-afterexecutivetrainerwithnationalandinternationalclients,sheisrenownedforherabilitytotransformleaderswhoavoidthespotlightintobold,confident,naturalspeakers.InSpeaklikeaCEO,shearmsyouwiththesametechniquesthathavehelpedherclientsbecomecommunicatorsextraordinaire.You'llfindtricksofthetrade,whetherspeakinginfrontofcrowdsandcamerasorone-on-one.

SpeaklikeaCEOalsooffersyouachancetolearnfromthemasters.YouwillbeinspiredbytheadviceandexperienceofleadersincludingRudolphGiuliani,MarioCuomo,ColinPowell,OprahWinfrey,JackWelch,andRichardBranson.You'lllearntechniquesofHillaryClinton,JoeBiden,andevenAbrahamLincoln.SpeaklikeaCEOshowsyouhowto:

Overcomepressureandprojectarelaxed,comfortablepresence

Warmupanymeetingandkeepyouraudienceengaged

Discoveryourownauthenticwaytocommunicate

Handledifficultconversations,interviews,andquestionswithconfidence

Acethemostchallengingsituations,includingspeeches,presentations,mediainterviews,Q&Asessions,businessmeetings,publicdebates,andmore

Createasimple,step-by-stepplansothatyoumastereveryaspectofspeaking

Yourguidetohandlinganycommunicationchallengelikeapro,SpeaklikeaCEOisoneresourceyoudon'twanttobewithout.Whetheryou'reonyourwaytothetoporyou'vealreadyarrived,you'llrefertoitagainandagain.

【作者简介】

SuzanneBatesisacommunicationconsultanttoahostofprestigiousclients,includingMellonFinancial,StateStreetBank,Ernst&Young,SunLife,Dreyfus,Citistreet,Sepracor,andCabotCorporation.Fortwodecadesshewasatop-ratedanchorwithWBZ-TV,Boston;WCAU,Philadelphia;andWFLA-TV,Tampa-St.Petersburg.SheisamemberoftheLeadershipCouncilofHarvardUniversity'sCenterforBusinessandGovernmentandisanAssociatedPressNewsAwardwinner.

【目录】

Preface

Acknowledgments

Introduction

PAPT 1  The Secrets: What CEOs and Leaders Know

  1.What It Means to Speak Like a CEO（the Ones You Really Admire）

  2.Eight Secrets of Successful CEOs and Leaders Who Speak Well

  3.You're as Good as You Decide to Be

  4.What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years

  5.The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras

  6.The Authenticity Gap: Why the Real you Must Shine Through

  7.Taking Stock: How Do Your Skills Add Up?

  8.Creating a Plan: Leaders Know It's the Way to Get Farther, Faster

PART 2  The Situations: A Survival Guide for the Events Where You Must Speak and Be Great

  9.Speeches

  10.Presentations

  11.Q＆A Session: Thinking on Your Feet 

  12.Media Interviews

  13.Leading Meetings

  14.Conversations

PART 3  The Strategies: Become a Great Speaker by Making a Plan and Working It

  15.Ten Things You Can Do to Guarantee Success

  16.Five Coaching Plans

Appendix A  Checklists

Appendix B  Frequently Asked Questions

Appendix C  Resources and Recommended Reading

Appendix D  Communication and Leadership

Appendix E  The Gettysburg Address: Abraham Lincoln

Index