现货Analyzing Media Messages: Using Quantitative Content Analysis in Research[9781138613973]

1330 九五品

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上海宝山

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作者Riffe, Daniel ; Lacy, Stephen ; Watson, Brendan

出版社Routledge

ISBN9781138613973

出版时间2019-04

装帧精装

纸张其他

页数234页

正文语种英语

上书时间2024-03-15

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商品描述: Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.