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现货Persuasion: Social Influence and Compliance Gaining[9780815358213]
￥ 2863 九五品
仅1件
作者Gass, Robert H ; Seiter, John S
出版社Routledge
ISBN9780815358213
出版时间2018-02
装帧精装
纸张其他
页数422页
正文语种英语
上书时间2023-08-10
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- Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining?continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings.
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