现货Application of Gaming in New Media Marketing[9781522560647]

1809 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Mishra, Pratika ; Dham, Swati Oberoi

出版社Business Science Reference

ISBN9781522560647

出版时间2018-09

装帧精装

纸张其他

页数312页

正文语种英语

上书时间2023-06-26

已实名已认证进店收藏店铺

商品描述: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

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