现货Handbook of Research on Global Fashion Management and Merchandising[9781522501107]

2818 九五品

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上海宝山

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作者Vecchi, Alessandra ; Buckley, Chitra

出版社Business Science Reference

ISBN9781522501107

出版时间2016-05

装帧精装

纸张其他

页数862页

正文语种英语

上书时间2023-06-26

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商品描述: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

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