现货Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches[9781138182691]

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作者Hackett, Paul

出版社Routledge

ISBN9781138182691

出版时间2018-12

装帧精装

纸张其他

页数438页

正文语种英语

上书时间2023-04-21

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商品描述: Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for

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