现货Marketing Management: The Big Picture[9781118014554]

1961 九五品

库存2件

上海宝山

认证卖家担保交易快速发货售后保障

作者Nordhielm, Christie L ; Dapena Baron, Marta

出版社Wiley

ISBN9781118014554

出版时间2014-01

装帧平装

纸张其他

页数432页

正文语种英语

上书时间2023-04-21

已实名已认证进店收藏店铺

商品描述: Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making. Throughout the text, the authors provide a set of materials that will enable students to attack marketing problems by utilizing an integrated framework and associated tools designed to help them analyze, prioritize, and then solve these problems. The simplicity of the Big Picture Framework enables students to "practice" outside the classroom as well-- finding themselves evaluating marketing problems they encounter in their daily lives through the lens of the Big Picture framework. Properly applied, the framework allows students to reduce the uncerta

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