现货Social Entrepreneurship: Managing the Creation of Social Value[9780415817363]

1791 九五品

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上海宝山

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作者Beugré, Constant

出版社Routledge

ISBN9780415817363

出版时间2016-11

装帧精装

纸张其他

页数328页

正文语种英语

上书时间2023-04-18

已实名已认证进店收藏店铺

商品描述: Social entrepreneurship differs from traditional forms of entrepreneurship in that the primary goal of the social venture is to address social problems and needs that are as yet unmet. The driving force of such ventures is social value creation. This new textbook aims to provide a comprehensive, cutting edge resource for students, introducing them to the unique concerns and challenges that face social ventures through a comparison with the principles of traditional entrepreneurship. The book consists of fourteen chapters covering all aspects of venture creation and management--from writing a business plan, to financing, people management, marketing, and social impact measurement.Social Entrepreneurship uses real-life examples and sources to expose students to contemporary developments in the field, encouraging them to think critically about the issues faced by social ventures across the globe, and experiential exercises and assignments are included to provide students with ha