现货Airline E-Commerce: Log On. Take Off.[9780415775793]

1637 九五品

库存2件

上海宝山

认证卖家担保交易快速发货售后保障

作者Hanke, Michael

出版社Routledge

ISBN9780415775793

出版时间2016-05

装帧精装

纸张其他

页数610页

正文语种英语

上书时间2023-04-18

已实名已认证进店收藏店铺

商品描述: From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke prov

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