(正版) 市场营销管理 Marketing Management by Kotler-16E (需预定或E版)
(英文原版正品)下单前请先咨询，未经咨询下此单不发货。畅销全球55年的“营销圣经”。爽快者，可考虑赠送与此书对应的中文版(E版)。
￥ 5299 全新
仅1件
辽宁沈阳
认证卖家担保交易快速发货售后保障
作者Alexander Chernev, Kevin Keller, Philip. Kotler
出版社Pearson Education
ISBN9780135887158
出版时间2022
装帧精装
上书时间2024-09-12
- 店主推荐
- 最新上架
商品详情
- 品相描述：全新
- 商品描述
-
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
This 16th edition of "Marketing Management" by Kotler, Keller, and Chernev is a comprehensive guide to the field of marketing.
Philip Kotler...known as the father of American marketing...
is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
— 没有更多了 —
以下为对购买帮助不大的评价