Data Science for Business：What you need to know about data mining and data-analytic thinking

图书标准信息

• 作者 Foster、Tom Fawcett 著
• 出版社 O'Reilly Media
• 出版时间 2013-08
• 版次 1
• ISBN 9781449361327
• 定价 595.00元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 414页
• 正文语种 英语

【内容简介】

WrittenbyrenowneddatascienceexpertsFosterProvostandTomFawcett,DataScienceforBusinessintroducesthefundamentalprinciplesofdatascience,andwalksyouthroughthe"data-analyticthinking"necessaryforextractingusefulknowledgeandbusinessvaluefromthedatayoucollect.Thisguidealsohelpsyouunderstandthemanydata-miningtechniquesinusetoday.BasedonanMBAcourseProvosthastaughtatNewYorkUniversityoverthepasttenyears,DataScienceforBusinessprovidesexamplesofreal-worldbusinessproblemstoillustratetheseprinciples.You’llnotonlylearnhowtoimprovecommunicationbetweenbusinessstakeholdersanddatascientists,butalsohowparticipateintelligentlyinyourcompany’sdatascienceprojects.You’llalsodiscoverhowtothinkdata-analytically,andfullyappreciatehowdatasciencemethodscansupportbusinessdecision-making.Understandhowdatasciencefitsinyourorganization—andhowyoucanuseitforcompetitiveadvantageTreatdataasabusinessassetthatrequirescarefulinvestmentifyou’retogainrealvalueApproachbusinessproblemsdata-analytically,usingthedata-miningprocesstogathergooddatainthemostappropriatewayLearngeneralconceptsforactuallyextractingknowledgefromdataApplydatascienceprincipleswheninterviewingdatasciencejobcandidates

【作者简介】

FosterProvostisProfessorandNECFacultyFellowattheNYUSternSchoolofBusinesswhereheteachesintheMBA,BusinessAnalytics,andDataScienceprograms.Hisaward-winningresearchisreadandcitedbroadly.Prof.Provosthasco-foundedseveralsuccessfulcompaniesfocusingondatascienceformarketing.

TomFawcettholdsaPh.D.inmachinelearningandhasworkedinindustryR&DformorethantwodecadesforcompaniessuchasGTELaboratories,NYNEX/VerizonLabs,andHPLabs.Hispublishedworkhasbecomestandardreadingindatascience.