Strategic Management
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作者Henk、Robert、Patrick Reinmoeller 著
出版社Cengage Learning
出版时间2011-04
版次1
装帧平装
货号18
上书时间2024-07-01
商品详情
- 品相描述：九品
图书标准信息
- 作者 Henk、Robert、Patrick Reinmoeller 著
- 出版社 Cengage Learning
- 出版时间 2011-04
- 版次 1
- ISBN 9781408019184
- 定价 789.60元
- 装帧 平装
- 开本 其他
- 纸张 其他
- 页数 816页
- 正文语种 英语
- 【内容简介】
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Volberda,MorganandReinmoellerhavejoinedwithHitt,IrelandandHoskissontodevelopatrulylandmarkstrategicmanagementtextbookthatisideallysuitedforcoursesinEurope,theMiddleEastandAfricaaswellasotherglobalmarkets.Withanewprocessperspectivetosupplementthetext’strademarkintegratedapproach,StrategicManagement:CompetitivenessandGlobalizationprovidesthemostcomprehensiveandthoroughcoverageofstrategicmanagementnowavailableinthemarket.
Whilstmaintainingthestrengthsandhallmarkfeaturesoftheoriginalwork,thisnewstrategytexthasbeenspeciallypreparedtomatchthemodernEMEAcurriculumwithboostedcoverageofimplementationissues,analysisofhowfirmsusestrategicmanagementtools,techniquesandconcepts,abalancedemphasisoneconomicsandresource-basedperspectivesandexpandedcoverageofcomparativegovernanceandorganizationalrenewal.
StrategicManagementhasbeenshortlistedforthe2011/12CMIManagementBookoftheYearawardsintheebookandManagementandLeadershipTextbookcategories.MoreinformationabouttheCMIandthecompetitioncanbefoundherehttp://yearbook.managers.org.uk/index5.htm. - 【目录】
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PARTI:STRATEGICMANAGEMENTINPUTS
1Strategicmanagementandstrategiccompetitiveness
2Theexternalenvironment
3Theinternalorganization
4Integratinginternalandexternalresources
PARTII:REFININGTHESTRATEGICACTIONS
5Business-levelstrategy
6Competitiverivalryandcompetitivedynamics
7Corporate-levelstrategy
8Strategicacquisitionandrestructuring
9Internationalstrategy
10Cooperativestrategy
PARTIIII:IMPLEMENTATIONOFSTRATEGICACTIONS
11Strategicleadership
12Corporategovernance
13Organizationalstructureandcontrols
14Strategicentrepreneurship
15Strategicrenewal
PARTIV:INEGRATIVECASES
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