新世界全国高职高专院校规划教材·商务英语专业：商务英语阅读（上册）

图书标准信息

• 作者 国晓立、周树玲 编
• 出版社 对外经济贸易大学出版社
• 出版时间 2007-08
• 版次 1
• ISBN 9787810789318
• 定价 18.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 169页
• 字数 338千字

【内容简介】

根据国家教育指导思想，目前我国高职高专教育的培养目标是能力培养和技术应用为本位，其基础理论教学以应用为目的、够用为尺度、就业为指导；教材强调应用性和适用性，符合高职高专教育的特点，技能满足学科教育又能满足职业资格教育的“双证书”（毕业证和技术等证明）教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路：将英语听说读写译技能与商务知识有机融合，使学生在提高英语语言技能的同时了解有关商务知识，造就学生“两条腿走路”的本领，培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。

【目录】

Unit1InternationalTrade
FastReadingIU.S.PressesJapanonFarmImportsandIndiaonWorldTradeTalks
FastReading11ChinaMapsOutEconomicPlantoPromoteSustainableGrowth

Unit2SettingDisputes--theWTOsUniqueContribution
FastReadingIIntegratedNegotiation
FastReading11DialogueKeytoResolvingIPRDisputes

Unit3GlobalizationandItsImpactontheBusiness
FastReadingIPopulationandGlobalization
FastReading11NorwayandPeruNextChinasTradeTargets

Unit4CanSino-U.S.TradeFrictionBeSolvedbyAppreciationofRMB?
FastReadingISolvingtheTradeImbalance
FastReading]ISurvey：CheapExportsofChinaReduceWorldInflation

Unit5DontFenceMeOut！
FastReadingIBushAdministrationSeekstoLowerTradeBarrierswithLatinAmerica
FastReadingIIChina：U.S.PiracyComplaintMayHurtTies

Unit6China，DumpingorNot
FastReading[ChineseLighterProducersWinEUAnti-DumpingSuit
FastReadingIIChinaSteelCompaniesWinAnti-dumpingCases

Unit7TheForceBehindtheNikeEmpire
FastReadingIRichardBransonandHisVirginKingdom
FastReadingIIAMostInfluentialPersonofthe20thCentury

Unit8RegionalEconomicIntegration
FastReadingIChinaASEANtoSeeCloserEconomicTies
FastReadingIISpeechbyPresidentHuJintaoofChinaatthe12thAPECEconomicLeadersMeeting（79）

Unit9Environment，Trade，andInvestment（82）
FastReadingITheEffectsofTradeLiberalizationontheEnvironment
FastReadingIIEULeadersAgreetoCutGreenhouseGases

Unit10NegotiationSkillsandStrategies
FastReadingIBusinessIsNegotiation
FastReadingINegotiatingCustomerAgreements

Unit11"Toyota"ofChina
FastReadingIKodaktoSlash3，000MoreJobsasItWrapsupOverhaul
FastReadingIIMicrosoft，LenovotoSetUpJointR&DCenter

Unit12TheSurvivaloftheOldBrands
FastReadingIHondaPlansNewBrandthroughGuangzhouVenture
FastReadingIIPuer：TheTeaThatChangedaCounty

Unit13E-commerce：DoingBusinessOnline
FastReadingIGoingShopping?GoGlobal！
FastReadingIIE-TradingHelpsSmallFirmBagMarketShare

Unit14ChinasDoorNowWide-OpenforForeignBanks
FastReadingIBankGetsNodforJointVenture
FastReadingIIForeignBanksGoLocal

Unit15KnownBrandsAcquiringNameRecognition
FastReadingIMergersandtheSupersizingofBussiness
FastReading11ThaiCompanyWinsBidforGujingGroup

Unit16MultinationalCompanies
FastReadingIMengniuInksNBAPromotionsPartnership
FastReadingIIBillGates：MicrosofttoBuildR&DParksinBeijing，Shanghai
KeytoExercises