新世界全国高职高专院校规划教材·商务英语专业:商务英语阅读(上册)
图书情况:正版二手旧书,七八成新,绝不影响阅读!特别提示:绝无缺页少页,请放心购买
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八五品
库存21件
作者国晓立、周树玲 编
出版社对外经济贸易大学出版社
出版时间2007-08
版次1
装帧平装
货号9787810789318
上书时间2024-07-11
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图书情况:正版二手旧书,七八成新,绝不影响阅读!特别提示:绝无缺页少页,笔记无或很少,请放心购买
图书标准信息
-
作者
国晓立、周树玲 编
-
出版社
对外经济贸易大学出版社
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出版时间
2007-08
-
版次
1
-
ISBN
9787810789318
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定价
18.00元
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装帧
平装
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开本
16开
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纸张
胶版纸
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页数
169页
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字数
338千字
- 【内容简介】
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根据国家教育指导思想,目前我国高职高专教育的培养目标是能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为指导;教材强调应用性和适用性,符合高职高专教育的特点,技能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等证明)教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路:将英语听说读写译技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有关商务知识,造就学生“两条腿走路”的本领,培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。
- 【目录】
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Unit1InternationalTrade
FastReadingIU.S.PressesJapanonFarmImportsandIndiaonWorldTradeTalks
FastReading11ChinaMapsOutEconomicPlantoPromoteSustainableGrowth
Unit2SettingDisputes--theWTOsUniqueContribution
FastReadingIIntegratedNegotiation
FastReading11DialogueKeytoResolvingIPRDisputes
Unit3GlobalizationandItsImpactontheBusiness
FastReadingIPopulationandGlobalization
FastReading11NorwayandPeruNextChinasTradeTargets
Unit4CanSino-U.S.TradeFrictionBeSolvedbyAppreciationofRMB?
FastReadingISolvingtheTradeImbalance
FastReading]ISurvey:CheapExportsofChinaReduceWorldInflation
Unit5DontFenceMeOut!
FastReadingIBushAdministrationSeekstoLowerTradeBarrierswithLatinAmerica
FastReadingIIChina:U.S.PiracyComplaintMayHurtTies
Unit6China,DumpingorNot
FastReading[ChineseLighterProducersWinEUAnti-DumpingSuit
FastReadingIIChinaSteelCompaniesWinAnti-dumpingCases
Unit7TheForceBehindtheNikeEmpire
FastReadingIRichardBransonandHisVirginKingdom
FastReadingIIAMostInfluentialPersonofthe20thCentury
Unit8RegionalEconomicIntegration
FastReadingIChinaASEANtoSeeCloserEconomicTies
FastReadingIISpeechbyPresidentHuJintaoofChinaatthe12thAPECEconomicLeadersMeeting(79)
Unit9Environment,Trade,andInvestment(82)
FastReadingITheEffectsofTradeLiberalizationontheEnvironment
FastReadingIIEULeadersAgreetoCutGreenhouseGases
Unit10NegotiationSkillsandStrategies
FastReadingIBusinessIsNegotiation
FastReadingINegotiatingCustomerAgreements
Unit11"Toyota"ofChina
FastReadingIKodaktoSlash3,000MoreJobsasItWrapsupOverhaul
FastReadingIIMicrosoft,LenovotoSetUpJointR&DCenter
Unit12TheSurvivaloftheOldBrands
FastReadingIHondaPlansNewBrandthroughGuangzhouVenture
FastReadingIIPuer:TheTeaThatChangedaCounty
Unit13E-commerce:DoingBusinessOnline
FastReadingIGoingShopping?GoGlobal!
FastReadingIIE-TradingHelpsSmallFirmBagMarketShare
Unit14ChinasDoorNowWide-OpenforForeignBanks
FastReadingIBankGetsNodforJointVenture
FastReadingIIForeignBanksGoLocal
Unit15KnownBrandsAcquiringNameRecognition
FastReadingIMergersandtheSupersizingofBussiness
FastReading11ThaiCompanyWinsBidforGujingGroup
Unit16MultinationalCompanies
FastReadingIMengniuInksNBAPromotionsPartnership
FastReadingIIBillGates:MicrosofttoBuildR&DParksinBeijing,Shanghai
KeytoExercises
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