电子商务概论（双语版）（第2版） 胡玫艳、黄华、何龙 正版图书

英文翻译作者一览表 
章 节 *作者 第二作者 
姓 名 翻译词汇 姓 名 翻译词汇 
第 1章 电子商务概述 李曼 1848 黄华 1474 
第 2章 电子商务模式 黄华 12297 
第 3章 电子商务技术基础 黄华 11037 
第 4章 电子商务支付技术 沈培 15958 
第 5章 电子商务物流技术 钟广玲 14516 
第 6章 电子商务安全技术 叶文晖 9795 
第 7章 电子商务环境 杨峰 13745 
第 8章 网络营销 钟广玲 10976 
第 9章 移动电子商务 高文宇 6968 

注：翻译词汇以翻译英文单词量计算。 
同时，在本教材编写过程中，作者借鉴了国内外大量的出版物和网上资料，由于编写体例的限制未在文中一一注明，只在昀后的参考文献中列出。在此，谨向书中提到的和参考文献列出的各位作者、专家、学者表示由衷的敬意和感谢。
另外，本书的编写和出版还得到了广州图书馆（新馆）及清华大学出版社的热忱关怀和鼎力相助，在此表示深深的谢意！
限于作者的水平及时间，本书尚有许多不足之处，恳请读者批评指正。
胡玫艳于广东财经大学华商学院 2020年 8月

本书从电子商务的基础知识、电子商务的支撑环境和电子商务的主要应用三个方面对电子商务进行了阐述。其中*部分基础概念篇中包括第1章电子商务概述和第2章电子商务商业模式；第二部分支撑环境篇中包括第3章电子商务技术基础、第4章电子商务支付技术、第5章电子商务物流技术、第6章电子商务安全技术和第7章电子商务环境；第三部分主要应用篇包括第8章网络营销、第9章移动电子商务、第10章跨境电子商务。

1982年2月毕业于新疆大学（原新疆工学院）工业电气自动化专业；管理科学与工程教授、计算机工程高级工程师；
1995年-现在授教于广东财经大学（原广东商学院），教授课程：电子商务概论、电子商务案例分析、网络金融学、电子支付与电子银行、电子商务物流、电子商务安全、会展电子商务、酒店电子商务管理、计算机导论、计算机基础、计算机多媒体技术、商贸信息系统与EDI等课程；
主编（*作者或独著）教材（按出版时间顺序）：
① 《电子商务基础实验》（2002年，科学出版社）
② 《电子商务教程》（2003年，华南理工大学出版社）
该教材获2003-2004年度中南地区大学出版社优秀教材一等奖
③ 《电子商务概论（双语教材）》（2007年，华南理工大学出版社）
该教材为普通高等教育“十一五”*规划教材
④ 《网络金融学》（2008年，对外经济贸易大学出版社）
⑤ 《电子商务双语教程》（2010年，清华大学出版社）
⑥《电子商务概论（双语）》（2012，清华大学出版社）
副主编教材：《电子商务案例分析》（2008年，对外经济贸易大学出版社）
参编专著：《经济管理（IT）实验室建设与管理》（2002年，高等教育出版社）

Chapter 1 E-commerce Overview 电子商务概述··································· 1

Case: Amazon.com（引例： Amazon.com） ····································

1 Key Points（本章要点） ················································································· 2

1.1 The Basic Concept of E-commerce（电子商务的基本概念）······························ 2

1.1.1 The Definition of E-commerce（电子商务的定义） ···························· 4

1.1.2 The Contents of E-commerce（电子商务的内容） ···························· 7

1.1.3 Functions and Features of E-commerce（电子商务的功能及特征） ················· 13

1.2 Emergence and Development of E-commerce（电子商务的产生与发展） ··················· 19

1.2.1 Developing History of E-commerce（电子商务的发展历程）··························· 19

1.2.2 Trend of E-commerce Development（电子商务的发展趋势） ·························· 24

1.3 The Structure and System of E-commerce（电子商务的结构与系统） ························· 27

1.3.1 The Basic Framework of E-commerce（电子商务的基本框架） ······················· 27

1.3.2 Application Framework of E-commerce（电子商务的应用框架） ···················· 33

1.3.3 The System Composition of E-commerce（电子商务的系统组成） ·················· 39

Summary（本章小结） ··································································· 44

Practice（实践） ········································································ 45

Chapter 2 E-commerce Models 电子商务模式·········································· 46

Case: Amazon’s E-commerce model（引例：亚马逊电子商务模式） ······················· 46

Key Points（本章要点） ···································································· 46

2.1 Overview of E-commerce Model（电子商务模式概述） ·································· 47

2.1.1 Elements of E-commerce Model（电子商务模式的构成要素） ········ 47

2.1.2 Classification of E-commerce（电子商务的分类）························· 50

2.2 Basic E-commerce Models（电子商务基本模式） ····································· 67

2.2.1 B2B E-commerce Model（B2B电子商务模式） ······························· 68

2.2.2 B2C E-commerce Model（B2C电子商务模式） ··································· 79

2.2.3 C2C E-commerce Model（C2C电子商务模式） ·································· 86

2.2.4 B2G E-commerce Model（B2G电子商务模式）······························ 90

2.2.5 Derivate Modes of E-commerce（电子商务的衍生模式） ····················· 92

电子商务概论（双语版）（第 2版）

2.3 Emerging E-commerce Models（新兴的电子商务模式） ································ 93

2.3.1 O2O Model（O2O模式） ······················································· 93

2.3.2 B2T Model（B2T模式）··································································· 98

2.3.3 B2Q Model（B2Q模式）·································································· 101

2.3.4 C2B Model（C2B模式） ······························································ 102

Summary（本章小结） ·········································································· 106

Practice（实践） ······················································································ 108

Chapter 3 Fundamental of E-commerce Technology 电子商务技术基础············ 109

Case: Connecting physical world by URL（引例：用 URL连接物理世界） ················· 109

Key Points（本章要点） ·················································································· 110

3.1 The Basics of Computer Network（计算机网络基础） ································· 111

3.1.1 Definition of Computer Network（计算机网络的定义） ···················· 111

3.1.2 Classification of Computer Networks（计算机网络的分类） ·························· 116

3.1.3 Network Communication Protocols（网络通信协议）····································· 122

3.2 Internet Technology and Application（互联网技术及应用） ······································· 129

3.2.1 The Produce and Develop of Internet（互联网的产生与发展） ······················· 129

3.2.2 Internet Applications（互联网的主要应用） ································· 132

3.2.3 IP Address and Domain Name（IP地址和域名） ································· 146

3.2.4 Internet Access（互联网接入方式） ················································ 155

3.2.5 Intranet, Extranet and Internet（内联网、外延网和互联网） ··················· 159

3.3 Information Processing Technology（信息处理技术）···································· 161

3.3.1 Electronic Data Interchange（电子数据交换） ···································· 161

3.3.2 Barcode Technology（条码技术） ·················································· 173

3.3.3 RFID Technology（RFID技术） ················································ 176

3.3.4 GPS Technology（GPS技术）················································ 178

3.3.5 GIS Technology（GIS技术）······················································ 180

Summary（本章小结） ······································································ 183

Practice（实践） ················································································ 183

Chapter 4 E-commerce Payment Technology电子商务支付技术················· 184

Chapter 5 E-commerce Logistics Technology电子商务物流技术···················· 261

本书作者根据20多年电子商务教学经验，采用的双语模式编写而成。本书知识体系新颖，全书结构安排系统化、全面化、逻辑化，配有电子课件、教学大纲、教案、教学日历等丰富资源。本书非常适合本科、专科及高职高专等学生电子商务双语课教学以及通用平台的实验、实践练习之用。