作者 W. Ronald Lane;Karen Whitehill King;J. Thomas Russell
出版社 Prentice Hall
出版时间 2004-07
ISBN 9780131404120
装帧 精装
开本 其他
页数 784页
【内容简介】
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketi
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