商务英语教师学养丛书：商务话语（第二版）

图书标准信息

• 作者 Francesca、Catherine、Brigitte Planken 著
• 出版社 上海外语教育出版社
• 出版时间 2014-10
• 版次 2
• ISBN 9787544638074
• 定价 52.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 359页
• 正文语种 英语
• 丛书 商务英语教师学养丛书

【内容简介】

　　《商务英语教师学养丛书：商务话语（第二版）》共分为四个部分：TheFieldofBusinessDiscourse、ApplyingBusinessDiscourseResearch、ResearchingBusinessDiscourse、Resources，这四个部分之下的章节又具体分为：1、WhatIsBusinessDiscourse？；2、ChallengesintheFuture；3、Research—BasedBusinessDiscourse；4、Research—BasedConsultancyWorkTeaching；5、Research—basedTeachingMaterials；6、ThemesandResearchStrategies；7、ResearchMethodologies，FrameworksandProjectIdeas；8、ResearchCases等。

【目录】

ListofTablesandFigure
Acknowledgements
PartⅠTheFieldofBusinessDiscourse
1WhatIsBusinessDiscourse？
1.1Whatisbusinessdiscourse？
1.2Ashorthistoryofbusinessdiscourse
Profile：MirjaliisaCharles
1.3Thehallmarksofbusinessdiscourseresearch
Typesofdata
Thelinkbetweendataandmethodology：multimethodresearch
Researchpurpose：descriptionandprescription
Englishversusotherbusinesslanguages
Theimportanceoftheorganizationalcontext
1.4Differentapproachestobusinessdiscourseresearch
Discourseandpower
Profile：KarenLeeAshcraft
Criticalapproachesandbusinessdiscourse
Interculturalbusinessdiscourse
1.5Businessdiscoursearoundtheworld
Profile：GinaPoncini
Profile：JanetHolmes
Profile：SharonLivesey
Profile：WinnieCheng
Profile：JudithBaxter
1.6Summary
Furtherreading
Chapter1Tasks
2ChallengesintheFuture
2.1Towardstransculturality
Rapportmanagement
2.2Media，technologyandbusinessdiscourse
Multimodality
Hypermodality
Multimodalityforbusinessdiscourse
2.3Frommultimethodresearchtomultidisciplinarity
Discursivestrategiesinmulticulturalbusinessmeetings
Identityandroleconstruction：genderanddiscourseinmanagement
Discourseandtheprojectionofcorporateculture：themissionstatement
Discourseanalysisandbusinessmeetings
Multidisciplinarityinthestudyofbusinessdiscourse
Profile：ShantaNair—Venugopal
Profile：DalvirSamra—Fredericks
Profile：RickIedema
Profile：LorenzaMondada
Furtherreading
Chapter2Tasks

PartⅡApplyingBusinessDiscourseResearch
3Research—BasedBusinessDiscourseTeaching
3.1Professionalsandprofessors：substanceorstyle？
Methodology
Findingsandrelationshipwithpreviousstudies
Howusefulissurveyresearch？
3.2TeachingEnglishtomeettheneedsofbusinesseducationinHongKong
Methodology
Asurveyofbusinessprofessors：teacherperspective
Theinterfacebetweentheacademyandthebusinessworld：occupationalperspective
Theimplicationsoftheproject：projectrecommendations
Researchintopractice？
3.3Acorpus—basedstudyofBusinessEnglishandBusinessEnglishteachingmaterials
TheBusinessEnglishCorpus
FindingsoftheBEC／BNCcorpusanalysis
WhatisBusinessEnglish？
TheBECandthedevelopmentofteachingmaterials
3.4Promotinginterculturalcommunicativecompetencethroughforeignlanguagecourses
Thebusinessprojectsandtasks
Theimplicationsoftheproject
3.5TheCIBWandIBLC：acourseininternationalbusinesswritingandtheIndianapolisBusinessLearnerCorpus
Theresearchproject
TheCIBWteachingproject
TheILBC—CIBWproject：researchintopractice
Furtherreading
Chapter3Tasks
4Research—BasedConsultancyWork
4.1TheREFLECTproject
Standardizationversusadaptation？
4.2Horizontalcorporatecommunication
Methodologyandfindings
Implications
Englishasacorporatelanguage：strategyorhegemony？
4.3TheLanguageintheWorkplace（LWP）Project
Areasofinterest
Businessdiscourseresearchinauthenticsettings
4.4AnESPprogrammeformanagementinthehorse—racingbusiness
Findingsandimplications
ESBPorbusinessdiscourse？
4.5Formsasasourceofcommunicationproblems
Methodologyandfindings
Implications
Awayforwardforbusinessdiscourseresearch
Furtherreading
Chapter4Tasks
5Research—basedTeachingMaterials
Introduction
5.1Abriefsurveyofpublishedteachingmaterials
5.2Practice—drivenapproaches
5.3Theory—drivenapproaches
5.4Data—drivenapproaches
5.5Commentary
Furtherreading
Chapter5Tasks

PartⅢResearchingBusinessDiscourse
6ThemesandResearchStrategies
Introduction
6.1CorporatecommunicativepracticesinBrazil
Methodology
Mainfindings
Implicationsandrelationshipwithsimilarstudies
6.2EmailandEnglishinanAnglo—Dutchmultinational
Methodology
Mainfindings
Implicationsandrelationshipwithsimilarstudies
6.3Betweentextandcontext：themissionstatement
Methodology
Mainfindingsandrelationshipwithsimilarstudies
ImplicationsofSwalesandRogers'study
6.4EnglishinDutchjobads：evaluationandcomprehension
Methodology
Mainfindingsandrelationshipwithsimilarstudies
StudyingtheuseandeffectsofforeignlanguagesotherthanEnglishinadvertisingdiscourse
Inconclusion
Furtherreading
Chapter6Tasks
7ResearchMethodologies，FrameworksandProjectIdeas
7.1Investigatingthebusinessenvironment：studiesofbusinessdiscourseincontext
Businessdiscoursepracticesandcommunicationneedsinorganizations：quantitativeapproaches
Businessdiscoursepracticesandbusinessdiscourse
incontext：qualitativeapproaches
Investigatingcontext：theimpactofICTandnewmediaoncorporatepractices
7.2Researchingwrittenbusinesscommunication
Survey—basedresearchintobusinesswriting：quantitativeapproaches
Identifyingtexttypology：genre—basedstudiesofwriting
7.3Researchingspokenbusinessdiscourse
Studyingbusinesstalk：approachesinspiredbyCA（ConversationAnalysis）
Studyingbusinesstalk：approachesinspiredby
pragmaticsandspeechacttheory
Studiesofbusinessnegotiation
7.4Investigatingtextqualityandtextproduction：studiesin（business）documentdesign
Textevaluation：testingapublicdocumentinamultilingualcontext
Textproduction：thecollaborativeconstruaionofanewtextform
Furtherreading
8ResearchCases
8.1Customer—friendlye—service？HowDutchandAmericancompaniesdealwithcustomers'emailinquiries
Introductionandaims
Method
Data
Analysis
Mainfindings
Commentary
8.2Standardizeoradapt？Audiencereactiontolocalizedproductadvertisements
Introductionandaims
Method
Mainfindings
Commentary
8.3Tailor—madeteaching：theEnglishworkplaceneedsoftextilemerchandisersinChineseHongKong
Introductionandaims
Method
Mainfindings
Commentary
8.4Englishasalinguafrancaincorporatemergers
Introductionandaims
Method
Mainfindings
Commentary
8.5TheuseofmetadiscourseintheCEO'sletter
Introductionandaims
Method
Mainfindings
Commentary
8.6Amultimodalanalysisoftextandphotographicthemesinannualgeneralreports
Introductionandaims
Method
Mainfindings
Commentary
8.7InvestigatinginternationalaudiencereactiontotheannualreportinEnglish：UK—basedfinancialanalysts'responsetoDutch—EnglishandBritishletterstostakeholders
Introductionand'aims
Method
Mainfindings
Commentary
8.8Socialmediaincorporatecommunications：ananalysisofthecorporateblogasarelationship—buildingtool
Introductionandaims
Method
Mainfindings
Commentary
8.9Thestorytellingorganization：anarrativeanalysisofchangeaccounts
Introductionandaims
Method
Mainfindings
Commentary
8.10What'syourstyle？Doesadaptingcommunicationstyletolocalaudiencesmakebusinessnewslettersmoreeffective？
Introductionandaims
Method
Mainfindings
Commentary
……

PartⅣResources